Banana Boat® Unveils New Multi-Benefit Sunscreen Lotions Just in Time for Summer Banana Boat® Protect & Hydrate and Banana Boat® Sport Performance® CoolZone™ sunscreen lotions expand Energizer Personal Care portfolio of sun protection products
SHELTON, Conn., April 3, 2013 /PRNewswire/ -- Energizer Personal Care, the makers of Banana Boat® brand sunscreen, announced the availability of two new products, Banana Boat® Protect & Hydrate sunscreen lotion provides all day moisture with aloe and antioxidant Vitamins C & E, and Banana Boat® Sport Performance® CoolZone™ sunscreen lotion that instantly cools and refreshes the skin on contact. Both Banana Boat® Protect & Hydrate and Banana Boat® Sport Performance® CoolZone™ sunscreen lotions have undergone testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees - to provide safe and effective sun protection.
Innovation and Inspiration
Banana Boat® Protect & Hydrate sunscreen lotion goes beyond sun protection to keep skin 100 percent hydrated for moisture that lasts all day. The new formula is fragrance-free, promoting use as an everyday lotion. Recommended by The Skin Cancer Foundation, this broad spectrum UVA/UVB sunscreen protects against sunburn, damaging UV rays and the visible effects of skin aging in a sheer-feel lotion that is proven to be effective. The 2-in-1 combination of sunscreen and moisturizer protects and hydrates skin in one easy step, and the lightweight formula with soothing Aloe Vera and Antioxidant Vitamins C & E leaves the skin feeling soft and looking healthy.
Banana Boat® Sport Performance® CoolZone™ sunscreen lotion instantly cools and refreshes skin on contact leaving you feeling invigorated with a crisp, clean scent. Recommended by The Skin Cancer Foundation, this lotion provides broad spectrum SPF 30 and 50, water-resistant (80 minutes) protection. Also available in a continuous spray, this unique formula has a fresh scent and helps users keep cool in the heat. Banana Boat's advanced technology helps prevent sunburn and skin damage while also delivering quick absorption and a non-greasy feel.
"Today's shopper is looking for their sun care products to provide additional benefits beyond UVA/UVB protection, or what we commonly refer to as "Protection Plus," said Carla Luca, Senior Brand Manager of Banana Boat® brand sunscreens. "New Protect & Hydrate and CoolZone™ sunscreen lotions deliver the added benefits shoppers want in their sun care products to accommodate both protection and skin care needs."
Family Affordable and Available Nationwide
Banana Boat® Protect & Hydrate sunscreen lotion and Banana Boat® Sport Performance® CoolZone™ sunscreen lotions are available at mass grocery and drug retailers nationwide and online. Protect & Hydrate offers SPF 15, 30 and 50 protection with suggested retail prices of $9.99, $9.99 and $10.49 respectively. Banana Boat® Sport Performance® CoolZone™ offers SPF 30 and 50 protections with suggested retail prices of $9.99 and $10.49 respectively.
About Banana Boat Brand
The Banana Boat® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on. The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun. Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.
About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Playtex Sport®, Playtex Gentle Glide®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.
SOURCE Energizer Personal Care