Big Data Comes Down From The Cloud, Plants Firmly On The Ground At The George Washington University.
Robin Liebowitz, CEO of rkl3D, LLC Joins GWU Business Analytics Advisory Board
NEW YORK, Oct. 20, 2014 /PRNewswire/ -- GWU students now have the opportunity to earn a specialized Master of Science in Business Analytics (MSBA) The program is a collaboration between GWU Department of Decision Sciences, School of Business and partnerships with companies such as IBM, JP Morgan Chase and Visa. Strategic global marketing expert, Robin K. Liebowitz, Founder and CEO of rkl3D, LLC, has been appointed to the new Business Analytics Program Corporate Advisory Board. The goal of the MSBA is to prepare students for successful careers in helping organizations make better decisions through analytics.
Liebowitz currently serves as a member of GWU's Center for International Business Education and Research (CIBER) Advisory Council. "At rkl3D we have extensive experience with research and data, and find they are the foundation for all great marketing strategies," says Liebowitz. She emphasizes three major points of her involvement in the new Data Analytics program.
- Involvement on the Business Analytics Advisory Board provides an opportunity to give input into marketing focused programs as well as partners that can help in further developing the MSBA.
- The Business Analytics advisory position affords a first hand view into new data analytics developments and the opportunity to explore possible marketing applications for rkl3D's clients.
- The position offers unprecedented access to top data analytics talent and resources.
Professor Refik Soyer, Department Chair of Decision Sciences said, "We are so pleased to have Robin join the MSBA Corporate Advisory Board. Her strong marketing research and analytics background combined with her knowledge of and passion for GWU, makes her a great asset as we work to expand the MSBA program and foster benefits for the student community."
The use of business analytics enables strategic marketing firms like rkl3D to help clients pull data from across multiple sources and channels, aggregate it and extract insights to make more informed business decisions. This ultimately results in firms being better able to engage with customers, measure results and grow their businesses. "Our unique marketing, branding and communications approach blends inspired creativity with tangible implementation solutions," says Liebowitz. "That cannot happen without good quality data and strong analytics."
About rkl3D, LLC
rkl3D is a strategic growth consultancy that believes results come first. We identify the objectives clients are trying to achieve, and then help uncover and resolve obstacles that hold back breakthrough growth. Robin K. Liebowitz is the Founder and CEO of rkl3D. She brings nearly 30 years of experience working with global corporations, governments, non-profits and entrepreneurial ventures. Robin's strategic perspective and creative, hands-on approach delivers measurable international branding, marketing, and communications solutions.
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SOURCE rkl3D, LLC
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