Boerum Apparel Launches Line of Fashionable Humane, Sustainable and Socially- Responsible Sweaters Just in Time for Fall
NEW YORK, Oct. 21, 2014 /PRNewswire/ -- Boerum Apparel is celebrating the fall with the launch of its new line of four perfect merino sweaters produced with a completely transparent supply chain.
The sweaters are made from single-source, 17.5 micron merino from Lammermoor Station, a third-generation family farm and producer of New Zealand's finest wool. All four styles, Mid Weight Crew Neck, Mid Weight V-Neck, Super Warm Button Up and Super Warm Shawl Collar, are fully-fashioned, tailored versions of classic designs, knit and finished with utmost attention to quality and detail. They are available in three colors – dark green, bone white and dark gray – and sizes small to extra-large.
Boerum Apparel was conceived and developed by Teel Lidow, a former corporate attorney who left an elite New York City law firm to fill a void in the apparel industry. "I wanted to know exactly where my clothing was coming from and that it was produced ethically, but I wasn't willing to sacrifice design or spend a fortune," said Teel. "Boerum Apparel is my proof that farm-to-closet transparency can coexist with affordable design."
From the picturesque hills of Lammermoor to Boerum Apparel's factory outside of Los Angeles, every aspect of Boerum Apparel's business is documented on its website in videos, photos and detailed descriptions of its humane, sustainable and socially-responsible approach to fashion. "The quality and transparency of our supply chain are unique in the industry," said Teel. "We go beyond avoiding the bad behavior in the fashion business – we want our customers to be inspired by the people, land and animals that are part of our production process."
Boerum Apparel's sweaters, which range from $150 to $195, are available exclusively online at www.boerumapparel.com.
For more information:
Melissa M. Krantz
Krantz and Company
917-653-6716
[email protected]
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SOURCE Boerum Apparel
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