2014

BRITAX Introduces Its Most Innovative Harness-2-Booster Seats FRONTIER 90 and PINNACLE 90 seats with ClickTight™ technology install safely, securely and easily every time

FORT MILL, S.C., March 25, 2013 /PRNewswire/ -- CLICK! That's the new sound of a secure installation. That's the sound of a parent's peace of mind. That's the sound of BRITAX's new ClickTight technology car seat installation.

New BRITAX FRONTIER™90 and PINNACLE™90 combination seats feature the ClickTight Installation System that allows parents to achieve a safe and secure installation every time*. With just three simple steps**, ClickTight allows parents to easily install the new seats with the vehicle seat belt and eliminates the frustration of putting their weight in the seat or getting into the vehicle to install the car seat.

Many caregivers use vehicle lower anchors, part of the LATCH system (Lower Anchors and Tethers for CHildren), to secure car seats. They are unaware that all vehicles have lower anchor weight limits. When a child's weight exceeds the weight limits or restrictions, car seats should no longer be installed using the lower anchors. Instead, the car seat must be installed using the vehicle seat belt system. The new BRITAX ClickTight installation system allows parents to use the vehicle seat belt to achieve a safe and secure installation throughout the life of the seat, in harness mode, without worrying about the child's weight.

"Our FRONTIER 90 and PINNACLE 90 seats are the easiest to install on the market today," said Curtis Strong, Director of New Product Development at BRITAX. "These seats are designed with BRITAX's revolutionary technology, safety features and unparalleled ease-of-use. Once parents hear the 'BRITAX click,' they'll know their child's seat is safely and securely installed."

Both seats feature BRITAX leading safety technologies, offering superior head safety protection. These components include SafeCell Technology® that compresses and lowers the center of gravity and reduces forward head movement, integrated steel bars that strengthen the seat's connection to the vehicle, reducing forward-flexing, and energy-absorbing Versa-Tether®, which is a patented stage-release tether designed to slow forward movement.

According to the National Highway Traffic and Safety Administration, three out of four vehicle crashes occur from the side. All BRITAX seats feature side impact protection to shield baby in the event of a side collision. Both FRONTIER 90 AND PINNACLE 90 feature True Side Impact Protection® that provides an extra layer of EPP foam to contain a child's head, neck and body and keep her aligned in the event of a crash. The PINNACLE 90 also features energy-managing Side Impact Cushion Technology™, which diverts crash forces away from a child and provides extra protection for the adjacent passenger.

CONVENIENCE FOR PARENTS, COMFORT FOR CHILD

Beyond superior safety, the FRONTIER 90 and PINNACLE 90 offer many ease-of-use elements to make any parent smile, including their ability to convert from the 90 pound harness mode into belt-positioning boosters that can be used by children weighing up to 120 pounds. Both seats feature an EZ-Buckle system that holds the buckle forward, thereby eliminating the struggle to find the seat buckle from underneath the child. The seats also include a tangle-free, no-rethread adjustable harness, a front-adjust recline, integrated cup holders and storage, multiple buckle positions, fixed armrests, comfort foam and an easy-remove cover.

"At BRITAX, we remain at the forefront of innovation, as demonstrated by the ClickTight Installation System," said Jon Chamberlain, president of BRITAX. "It is a unique technology that enables successful and secure car seat installations every time. And, importantly to our community, these new seats are assembled in the USA."

The BRITAX FRONTIER 90 (MSRP: $329.99) and PINNACLE 90 (MSRP: $369.99) will be available at mass, online and independent retailers in a variety of fashions in late spring.

For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.

About BRITAX Child Safety Inc.

BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company's commitment to offering a full line of strollers to meet the modern family's lifestyle needs.  BRITAX and BOB offer versatility and a lifespan beyond one child.

BRITAX USA is located in Fort Mill, SC and employs more than 200 people.  For more information, visit www.britaxusa.com.

* May not be compatible with all vehicles; see installation instructions.

** BRITAX recommends that the top tether be used at all times when installing the child seat. The top tether must be used in harness mode for children that weigh more than 65 lbs.

SOURCE BRITAX Child Safety Inc.



RELATED LINKS
http://www.britaxusa.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.