Business.com Launches Next Generation of Product and Content Calling market experts to share business insights
CARLSBAD, Calif., July 16, 2013 /PRNewswire/ -- Over 20 million buyers from small-to-medium enterprises rely on Business.com to discover, learn about and buy the resources, products and services they need to run and grow their businesses. To help these SMEs through the buying process, Business.com is introducing BDC Market Experts. These experts will provide daily, weekly, and monthly content that fits the unique business needs of our leaders and where they are in the buying process. Starting in August, market experts in finance, marketing, sales, human resources, technology, and entrepreneurial will be featured on Business.com.
"Every day, we focus our efforts on helping business leaders grow their business. Part of that process involves providing functional, actionable information, from a trusted source," says Tony Uphoff, Business.com CEO. "Business leaders don't need news and they don't want a flood of raw voices, links and images. They want content, resources, vendors and products in core areas to scale: sales, marketing, finance, HR, technology and entrepreneurial. We are excited for the BDC market expert community and what it brings to both our audience and advertisers," says Uphoff.
In this next phase, Business.com will include a more robust library of content marketing assets including white papers, infographics, presentations, and buyer guides. Each month, the company conducts 5,000 phone interviews with SMEs to collect data about their needs and purchasing behavior. This data will increasingly be used in our content marketing.
View a video of our next phase and apply to become a certified BDC Market Expert here: http://www.business.com/experts/. Applications are due by August 31. To learn more about our whitepaper opportunities, visit http://www.business.com/info/advertise/#tab_whitepapers.
Business.com Media, Inc. helps over 20 million buyers from small-to-medium enterprises each year to discover, compare, and purchase the products and services they need. These buyers come to Business.com to cut through the clutter of online search results and avoid having to sort out the huge number of individual vendor sites. Business.com is a JMI Equity portfolio company and based in Carlsbad, California. Visit us at www.business.com, subscribe to the blog, call 888-441-4466, or follow us on Twitter @BusinessDotCom and @B2BOnlineMktg.
SOURCE Business.com Media Inc.