Casio G-SHOCK Reveals Collaboration With Va$htie Kola For Winter 2014
DOVER, N.J., Dec. 4, 2014 /PRNewswire/ -- For Winter 2014, Casio America, Inc., announces G-SHOCK's latest collaboration with New York-based Director/Artist/DJ, Va$htie Kola. The partnership marks G-SHOCK's first-ever collaboration with a female artist and aims to appeal to a young, fashion-forward consumer.
The G-SHOCK x VA$HTIE limited edition timepiece, GMAS110VK-9A, offers a fresh spin on one of the classic analog digital styles; it's available in a trendy metallic gold complete with the VIOLETTE logo printed on the band and the VA$HTIE logo printed on the caseback as well as custom packaging and tin.
"Va$htie has cultivated the downtown New York City scene for over a decade as a style icon," says David Johnson, Vice President of Casio America's Timepiece Division. "Her experience in fashion, film and music makes her a perfect fit for G-SHOCK and we're thrilled to be partnering with her."
In addition to being a stylish accessory, the timepiece also offers features for an on-the-go lifestyle. Technological components include Auto LED Light Backlight, 200M Water Resistance, Shock Resistance, Magnetic Resistance, World Time (48 Cities + UTC), 4 Daily Alarms + 1 Snooze, and 1/1000th Second Stopwatch (100Hr) and Countdown Timer (24Hr), and 12/24 Hour Formats.
Of the collaboration, Va$hie says, "The watch is inspired by my obsession with gold. Traditionally, business people are known for wearing noteworthy timepieces and as the face of the new young entrepreneur/ business person, I wanted to design a G-Shock watch that represented an entrepreneurial spirit and that is also something beautiful and timeless."
For the launch of the new G-SHOCK x VA$HTIE timepiece, a video was created to showcase the versatility of the watch. Take a look: http://www.gshock.com/happenings/videos/Vashtie
Embedded video link enclosed: http://youtu.be/TExz_Gy8ukQ
The G-SHOCK x VA$HTIE timepiece will retail for $160.00 USD and will be available for purchase beginning December 2014 at select Macy's, Tourneau, and key fashion boutiques, as well as the G-SHOCK Soho NYC store.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About Va$htie
Va$htie Kola is a New York based Director, Designer, DJ, Creative Consultant and brand owner of Violette New York. Va$htie has directed music videos for Justin Bieber, Kendrick Lamar, Kid Cudi, Solange, Jadakiss, Joey Bada$$ and more. She also directed a national commercial for Pepsi starring Will.I.Am, along with a fashion film for Kmart's Fall 2014 collection. Va$htie became the first woman in history to design a Brand Jordan sneaker. In addition to this, Va$htie designed a limited pair of Beats By Dre headphones in a taxi themed style & via her brand Violette, has an upcoming clothing line being released with Puma Premium. Va$htie was featured as a face in DKNY's Opening Ceremony collaboration, alongside Super Model, Cara Delevinge, and again for DKNY Resort 2015. Va$htie has recently DJ'd events for Chloe, Maserati, William Rast, Time Warner, Ciroc, Disaronno x Versace, Howard University Homecoming, Revolt, SoHo House, Gansevoort Hotel Group, Nylon & more. For more information on Downtown's Sweetheart visit www.vashtie.com/blog/ and follow @Vashtie on twitter/instagram.
MEDIA INQUIRIES ONLY CONTACT:
Leslie Bishop/Sandrine Charles
Exposure Communications LLC
(212) 226-2530
[email protected]
[email protected]
Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
[email protected]
Photo - http://photos.prnewswire.com/prnh/20141203/162218
Logo - http://photos.prnewswire.com/prnh/20140728/130616
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SOURCE Casio America, Inc.
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