Clorox Launches "Hogar + Sanito en Tres Pasitos" Campaign Encouraging Hispanic Families to Have a Healthier Home
Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas
OAKLAND, Calif., Jan. 23, 2012 /PRNewswire/ -- To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched a campaign to encourage germ prevention, entitled "Hogar + Sanito en Tres Pasitos." The program aims to help families create a healthier home by following three simple steps: receiving a flu shot, washing their hands and disinfecting surfaces. The campaign also includes a specially commissioned song called "Hogar + Sanito en Tres Pasitos", composed by children's music author, Suni Paz and performed by Vme's TuBebe host, Minerva Borjas, as part of two musical video vignettes featuring Minerva and the characters from the famous Spanish cartoon series, "Las Tres Mellizas Bebes." The vignettes are airing on Vme and Clorox® Latino's Facebook page from now through March 2012.
"We thought the 'Hogar + Sanito en Tres Pasitos' song would be a unique and fun way for parents to entertain and teach their kids how to help keep the flu and cold viruses away," said Jay Stilwell, marketing manager at The Clorox Company. "With this educational campaign, we hope to reach millions of Hispanic families as part of Clorox's commitment to help create a healthier home for families across the country."
In addition to recommending the flu vaccine and the use of disinfecting products, such as Clorox® Disinfecting Wipes, the campaign acknowledges that washing your hands frequently and for at least 20 seconds, can significantly reduce the spread of the flu virus.
The Clorox "Hogar + Sanito en Tres Pasitos" vignettes feature Venezuelan singer, Minerva Borjas, who is already known in the parenting world thanks to her TV show TuBebe, where she offers practical tips and helpful information for current, soon-to-be and new parents.
"I'm very excited to be part of this great initiative and share the 'Hogar + Sanito en Tres Pasitos' song with the little ones," said Minerva Borjas. "As a mother, I know that our children's health is our top priority, so what a better way to teach them to stay away from the flu than by singing and miming the key prevention steps together."
As part of the launch of the campaign, Minerva will make a surprise appearance at an elementary school in Miami to teach children the new song and the importance of following the tres pasitos to maintain a healthy home.
The "Hogar + Sanito en Tres Pasitos" campaign will run through the end of the flu season in March. For more information and to see the vignettes, please visit www.hogarmassanito.com or go to the Clorox® Latino Facebook page at www.facebook.com/cloroxlatino.
The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.
Vme, one of America's largest Spanish networks, entertains and informs Latino families in Spanish with drama, music, sports, news, current affairs and Latin cinema, food, lifestyle, nature and the most-widely distributed block of educational preschool content on Spanish TV. The 24-hour Spanish network, partnered with public television stations, is currently available in more than 10 million Hispanic homes reaching nearly 80 percent of the market. Vme is available free over the air and on basic digital cable; and is carried nationally via satellite in the basic and Hispanic packages of DISH Network® and DIRECTV®. Vme is also available on Verizon FiOS and AT&T U-verse where available. Vme is the first venture of the media production and distribution company, Vme Media Inc. To find out more please visit www.VmeTV.com.
SOURCE The Clorox Company
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