CHICAGO, Aug. 19, 2013 /PRNewswire/ -- Carpe PM. That's what Coors Light is asking fans across seven cities in the Northeast to do over the next two months, in exchange for the chance to win unique experiences from The Night's Most Refreshing Beer. Beginning today through October 31, legal-drinking-age consumers who best show how they transition from day to night will be entered for a chance to win prizes ranging from VIP nights out to exclusive Coors Light gear.
The Coors Light Refresh Your Night promotion celebrates the high-energy nightlife enjoyed by people throughout Buffalo, Syracuse, Albany, Boston, Pittsburgh and the greater New York City and Philadelphia areas, as they get down to business when work is done.
"For legal-drinking-age adults across the Northeast, Coors Light often is part of the transition from the work day to a refreshing and energetic nightlife," said Ashly Guhring, MillerCoors field marketing director for the Northeast region. "Now we're letting fans post photos of their nights out and rewarding some lucky winners with awesome prizes that will truly transform their nights."
From now until October 31, fans can text a photo of their night out to a unique code to enter for a chance to win.
- Every eligible photo entered receives "The Night's Most Refreshing Beer" cityscape frame and is added to a public online photo gallery at www.coorslight.com/refreshyournight.
- Upon submitting a photo, legal-drinking-age consumers will receive a text message offering them a chance to enter the Coors Light Refresh Your Night sweepstakes and a link to the photo gallery where they can view their picture.
- Coors Light fans can post to their social media sites directly from the gallery.
- Prizes will vary by city and include an epic night out in a limo with nine of your closest friends, coveted concert tickets, VIP invitations to exclusive parties or customized gear from Coors Light.
The Coors Light Refresh Your Night promotion will be supported with radio, digital, geo-targeted social media, public relations and in-bar marketing. Fans also can look out for the World's Most Refreshing Can packaging on 12oz. bottles, found exclusively at bars and restaurants featuring The Night's Most Refreshing Beer phrases.
For more information, as well as official rules and your chance to win the Refresh Your Night sweepstakes, visit www.coorslight.com/refreshyournight.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.