Country Style Cooking Restaurant Chain Announces Strategic Cooperation with Yimutian

Dec 08, 2014, 21:30 ET from Country Style Cooking Restaurant Chain Co.,Ltd.

CHONGQING, China, Dec. 8, 2014 /PRNewswire/ -- Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC) ("Country Style Cooking" "CSC" or the "Company"), a fast-growing quick service restaurant chain in China, today announced a strategic cooperation with YIMUTIAN INC. ("Yimutian") to build a more efficient procurement model.

Yimutian is a China-based e-commerce company that provides timely supply/demand information and a national trading platform for agricultural products to food wholesalers and retailers. Yimutian customers can access relevant product information via its corporate website and smart phone APPs. According to the agreement, Yimutian will set up a dedicated team for Country Style Cooking to provide supply chain data analysis and support the Company's group procurement.

Ms. Hong Li, Chairman and Chief Executive Officer of Country Style Cooking, commented, "As a restaurant chain focused on providing customers with healthy, safe and delicious Chinese food, we place high value on food freshness while also maximizing efforts to ensure meal standardization and affordability. We are pleased to utilize the latest technology to ensure greater efficiency in our QSR operations. Yimutian's extensive wholesale network and online data technology will complement CSC's central kitchen and established distribution system. Together we hope to develop a 'farm-to-table' supply chain to ensure food safety and quality, reduce corporate procurement costs, distributor turnover and shorten inventory turnover days."

Mr. Zhijia Liu, Co-founder of Yimutian, commented, "We are glad to be working with Country Style Cooking, a fast-growing restaurant chain and market leader in China's QSR industry. With our wide-spread network and powerful database of agricultural products, we are confident that Yimutian can satisfy CSC's frequent, multi-category, multi-source procurement requirements and help improve its supply chain efficiency. Cooperating with large restaurant chains like CSC is an important endeavor for Yimutian in its mission to improve the income of Chinese farmers while saving costs for our customers."

About Country Style Cooking Restaurant Chain Co., Ltd.

Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC) ("Country Style Cooking") is a fast-growing quick service restaurant chain in China, offering delicious, everyday Chinese food to customers who desire fast and affordable quality meals. Country Style Cooking directly operates all of its restaurants under brands of CSC and Mr. Rice and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese regional cuisines. Additional information about Country Style Cooking can be found at http://ir.csc100.com.

About YIMUTIAN INC.

Yimutian is one of the largest e-commerce companies in China that provides timely supply/demand information and a national trading platform for agricultural products to wholesalers and retailers. Customers can access relevant product information via Yimutian's corporate website and smart phone APPs.Yimutian is a strategic partner with China's leading internet companies. Additional information about Yimutian can be found at http://www.ymt360.com/.

Contact:

Country Style Cooking Restaurant Chain Co., Ltd. Phone: +86-23-8866-8866 Email: ir@csc100.com

ICR Inc. Bill Zima Phone: +86-10-6583-7511 or +1-646-328-2520 E-mail: bill.zima@icrinc.com

SOURCE Country Style Cooking Restaurant Chain Co.,Ltd.



RELATED LINKS

http://ir.csc100.com


http://www.ymt360.com/