Creation Named Public Relations Agency of Record for Newton Running®
DENVER, Dec. 17, 2014 /PRNewswire/ -- Creation, a global communications agency, has been appointed as the public relations agency of record for Boulder, Colorado-based Newton Running, a leader in performance running shoes.
Creation's appointment follows an agency review that was prompted by Newton Running's strong growth and expanded product line, which offers runners of all ability levels a better 'run experience.'
"As we grow and our product line diversifies, we need the right communication support that will help us fulfill the full potential of the brand and tell the Newton story to new audiences," said Mike Nesladek, vice president of marketing at Newton Running. "Creation not only offers experience that spans active lifestyle marketing, but they also have creative horsepower, cross-channel storytelling expertise and a local presence with the power of a global communication network behind them."
The Newton Running account will be run out of Creation's Denver, Colorado office, supported by the same team behind the award-winning, integrated 'Got chocolate milk?' campaign. Newton Running further adds to the Denver team's growing client roster that includes endurance sports properties such as sports marketing and athlete management firm Human Interest Group and the Super Sprint Triathlon Grand Prix.
"Newton joins a growing client portfolio of iconic brands at Creation and takes us a step further in realizing our vision of establishing Creation as a market leading, multi-disciplinary creative powerhouse in Denver and across the globe," said Hugh Williams, senior vice president and head of endurance sports at Creation. "With our shared passion for active lifestyles and endurance sports we see tremendous opportunity to help Newton Running elevate its brand across a wider audience."
About Creation
Creation is a global communications agency. Its 'engagement studio' offering brings together digital and media communications specialists, creative technologists, editors, planners and expert storytellers to provide highly creative, integrated solutions for clients that leverage earned, paid and owned media.
Part of the Interpublic Group of Companies (NYSE: IPG), Creation combines the global resources and scale of IPG with the dynamism and entrepreneurial spark of high-growth agency. For more information, visit http://www.creation.io
Contact: Hugh Williams
Company: Creation
Phone: 303-357-2381
Email: [email protected]
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SOURCE Creation
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