Cricket Announces New Marketing Campaign Aimed at AT&T & Verizon Customers ~ 'Half is More' Campaign Asks Consumers Why They Would Pay More for The Same Thing

~~ Campaign Includes Digital, Television, Print, Retail, Out-of-Home and Social Media Elements

SAN DIEGO, May 22, 2013 /PRNewswire/ -- Cricket Communications, Inc. today announced a new advertising campaign that challenges wireless giants Verizon and AT&T. The campaign entitled 'Half is More', urges consumers to ask themselves why they are spending more for the same thing and is aimed at those who are looking for a better deal on wireless but not willing to compromise on great devices and service. The launch of the Half is More campaign demonstrates that Cricket is out to prove that most wireless customers are simply overpaying. Cricket just announced the addition of the Samsung GS4 to its already attractive line-up of popular smartphones.

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"Most wireless customers have been misled to believe the only way to get the phones and plans they need is to give up control and overpay the likes of AT&T and Verizon," said Tyler Wallis, senior vice president of product and marketing at Cricket Communications. "Cricket is challenging consumers and asking the question that if you can pay only half and get the same thing, why wouldn't you?"

The 'Half Is More' campaign is rolling out now across digital, print, retail, out-of-home and social media, with television advertising beginning June 3, 2013.

Each campaign element will bring to life the affordability message throughout the summer. Online videos, TV, radio & cinema demonstrate the "moment of truth" when real people in everyday scenarios realize that Half is More.  Along with out-of-home, the retail experience – both online and in-store – will further drive home the comparison to AT&T and Verizon, and highlight the breadth of Cricket's devices and other products and services customers want and need. Social media engagement via Facebook and Twitter (#WhatsYourMore) will spark online conversation; and local market activations in Cricket markets across the country will connect consumers directly with the campaign.

For more information about Cricket's dynamic service and newest device lineup and to check for availability, visit www.mycricket.com. To follow Cricket's latest news and updates online, visit Facebook at www.facebook.com/cricketwireless and Twitter at http://www.twitter.com/cricketnation.

About Cricket

Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G (LTE) and 3G CDMA wireless networks. Cricket's innovative products and services including the award-winning Muve Music® - the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.

SOURCE Cricket Communications, Inc.



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