LONDON, Oct. 22, 2014 /PRNewswire/ -- This report answers the following key questions:
• How is online and mobile advertising expected to grow over the next five years?
• How much is being spent on online advertising by industry?
• How is online marketing budget being allocated and utilized?
• Which marketing objectives are driving the online advertising spend?
• Which online advertising formats are gaining popularity to target consumers?
• Which online sites are gaining / losing market share?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -
• Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
• Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
• Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
• Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education
• Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch
• By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
• By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013).
• Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
Download the full report: https://www.reportbuyer.com/product/2382326/
About Reportbuyer
Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers
http://www.reportbuyer.com
For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/databook-q2-2014-digital-advertising-spend-in-china-891503548.html
SOURCE ReportBuyer
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article