Del City Partners with Racing Custom Builder of the Safety Vehicle for the Nitto Tire US Touring Car Championship

MENOMONEE FALLS, Wis., March 28, 2012 /PRNewswire/ -- Del City teamed up with Racing team at the Specialty Equipment Market Association (SEMA) tradeshow, to sponsor a special vehicle build of a 2012 Kia Optima Hybrid. The car is the official safety vehicle of the Nitto Tire US Touring Car Championship (USTCC). "Del City provided us with wire, battery cable and accessories, terminals and other vital products we needed to complete the project vehicle build," said Ali Arsham, Principal of Racing.

Through this collaboration and its participation in the upcoming Nitto Tire US Touring Car Championship season, Del City is further enhancing its partnership with the Racing team. In March, Del City supported the team at the season opening race at Infineon Raceway in Sonoma, CA. "Our continued partnership with and our presence at the race track demonstrates Del City's dedication to serving the performance racing industry," said George Dowse, Business Leader of Del City. "We cater to this industry and are committed to providing excellent customer service, a convenient online shopping experience and free shipping on orders over $99." To view Del City's interview with Final Drive TV, click here. For more information about Del City's extensive line of electrical and automotive products, visit the Del City website at

About Del City
Del City, headquartered in Menomonee Falls, WI, is a direct supplier of electrical and automotive supplies since 1947. Serving the automotive, truck and trailer, marine and RV industries with over 4,200 professional grade products, including wire, fuses, terminals and switches, Del City offers its customers convenience and customer-friendly service. For more information or to request a catalog, visit or call 800.654.4757.

About Racing Team is a motorsport entity formed from custom graphics and apparel company, part of International, Inc. custom apparel, graphics and promotional products produces the gear you need to promote your business. The GoGoGear Racing Team has enjoyed tremendous success competing and racing in various motorsports categories. specializes in building custom vehicles and race cars for auto manufacturers and private clients. Previously, has worked with Honda, General Motors, Toyota, Kia and Hyundai and has won awards from General Motors for its work.



Deanna Hernandez, Del City              





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