DigitalPersona Fingerprint Biometric Solutions Improve Security and Service in Latin America Banks Coppel Corporation relies on biometrics-based solution for identity assurance

REDWOOD CITY, Calif., April 1, 2014 /PRNewswire/ -- DigitalPersona, Inc., a trusted partner for biometric identity verification solutions, today announced that Coppel Corporation, a group of retail and finance companies, has chosen DigitalPersona® fingerprint technology to verify employee and customer identities in more than 800 banks and 1,000 Pension Fund Offices throughout Mexico, Argentina and Brazil. Coppel Corporation also maintains similar biometrics-based solutions in its retail stores and warehouses throughout their network.

Coppel Corporation's initial goal when deploying DigitalPersona fingerprint solutions was to improve customer service levels by simplifying the identification and authentication process in branch locations. Instead of undergoing a tedious document-based process, customers now simply place their finger on the DigitalPersona U.are.U® fingerprint readers and their identities are confirmed instantly.

"Customers like the ease of use and assured identity that fingerprint technology provides them," said Ing. Jose Gpe. Mendoza Macias, national manager of systems development for Coppel Corporation. "The fraud-fighting benefit of knowing someone cannot purchase goods on their account is also very important to our customers."

"In addition to customer identification, the employees are using the biometrics-based systems to log into computer systems, authenticate transactions, process wire transfers and more. The design of the solution is similar to systems deployed in retail locations, as well as Coppel Corporation's headquarters. The response from our staff and our customers has been overwhelmingly positive," Mendoza said.

"DigitalPersona's assured identity solutions are ideal for both employee and customer banking applications," said Richard Agostinelli, DigitalPersona president and CEO. "The strengths of our biometric-based offering are high security, low cost and simple operation, making the banking environment a natural fit for us. Strengthening security does not have to mean creating new barriers for customers."

Visit DigitalPersona at the Expo Seguridad Mexico event, booth #1139, April 8-10, 2014.

About DigitalPersona
DigitalPersona offers the world's broadest portfolio of biometrics-based identity verification solutions. Applications range from highly secure banking environments and complex government identity programs to point-of-sale retail systems. Our solutions verify the identity of more than 200 million authorized users worldwide and significantly reduce the risk of fraud, theft and unauthorized access. Offerings for end-users and system integrators include industry-specific software applications, complete SDKs and a full range of optical, silicon, touch, swipe and embedded readers. For more information call +1 650.474.4000 or send an email to pr@digitalpersona.com.

SOURCE DigitalPersona, Inc.



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