Dorel Juvenile Group's Cosco Brand Pledges $150,000 Donation to Make-A-Wish Foundation® Company announces call to action for consumers to help grant the fondest wishes of children with life-threatening medical conditions

COLUMBUS, Ind. and FOXBORO, Mass., June 9, 2011 /PRNewswire/ -- Dorel Juvenile Group (DJG), the nation's largest juvenile products manufacturer, announced its Cosco® Brand has made a commitment to donate $150,000 to the Make-A-Wish Foundation.  

Until April 2012, part of the proceeds from select Cosco child restraints will enable consumers to share the power of a wish® with the Make-A-Wish Foundation.  Specially marked Cosco products taking part in this initiative include, the High Back Booster, Pronto Booster, Beep Beep! Walker and the Sprinter Go Lightly travel system.

"Every day at DJG we work to keep kids safe, and we are proud to extend our commitment to children and teens nationwide with this donation," said Dave Taylor, President of Dorel Juvenile Group US.  "The Make-A-Wish Foundation helps make the wishes of many kids come true with hope, strength and joy.  We are honored to help make wishes come true for courageous kids across the country."

"We thank Dorel and the Cosco brand for their enthusiasm and generosity in supporting our wish-granting efforts in every community across the United States," said David Williams, Make-A-Wish Foundation of America president and chief executive officer.  "This generous donation, in addition to the assistance of consumers and our dedicated volunteers, will allow us to help children feel stronger, more confident and just like a normal kid again through an unforgettable wish experience."

To learn about some of the children who have benefited from the Make-A-Wish Foundation, and for more information on this program and where to purchase participating Cosco products visit: www.coscowish.com.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company.  Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products.  Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.  Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported.  Dorel is a US$2.3 billion company with 4700 employees, facilities in nineteen countries, and sales worldwide.  

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.  Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world's leading children's charities, with 64 chapters in the United States and its territories.  With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States.  For more information about the Make-A-Wish Foundation, visit wish.org.

SOURCE Dorel Juvenile Group



RELATED LINKS
http://www.coscowish.com

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