Drink Chia! Meets High Demand and is Coming to Vitamin Shoppe Nationwide Superfood drink provides superior hydration and inspires active lifestyles from coast to coast.

ALTAMONTE SPRINGS, Fla., Sept. 4, 2013 /PRNewswire/ -- In a market saturated with synthetic, sugar-filled "health" drinks, Drink Chia is quickly building an energized fan base. This week, the best omega-3 superfood beverage made for healthy lifestyles hits shelves at all 622 Vitamin Shoppe store locations in across the U.S., Puerto Rico, and Ontario.

(Logo: http://photos.prnewswire.com/prnh/20130904/PH73834LOGO )

Amongst all chia seed beverages, Drink Chia is the lowest in calories and sugar, making it the perfect choice for Vitamin Shoppe devotees who will love the product with its combined benefits of enhanced hydration, endurance and recovery, heart health, and brain health.

For co-founder and marathon runner Chandra Davis, the rapid growth represents the realization of a long-time dream. While struggling to find a truly healthy drink, she read how ancient Aztec and Mayan warriors used chia seeds to fuel daily 100 mile runs. If it worked for them, it would surely work for her. So, she began mixing delicious energy-building blends of her own.

"This drink was born in my kitchen from my own need for a healthy way to stay hydrated during workouts and in daily life," said Davis. "With the support of my partners, we bottled my beverage in hopes of making it available to frustrated athletes everywhere. To see Drink Chia distributed nationwide is truly amazing."

From those-on-the-go to children to professional athletes, Drink Chia is the perfect addition to active and healthy lifestyles. The all-natural, great-tasting beverage alternative to sugary sports drinks that are laden with artificial ingredients contains just 50 calories and 5 grams of sugar per serving. 

Infused with whole, soft chia seeds, the drink has 1,100mg of omega-3 essential fatty acids and is also rich in fiber, antioxidants, and B-complex vitamins. Thanks to the incredible power of chia seeds, Drink Chia promotes sustained hydration without the peaks and valleys of high-sugar and artificial energy boosters.

"Americans are increasingly aware of the dangers of sugar consumption and are starting to take a stand against sugary drinks," said Davis. "At Drink Chia, we're pleased to offer a solution that is healthy, natural, and delicious. Through our partnership with the Vitamin Shoppe, it can now be enjoyed by Americans everywhere."

The expanded distribution also presents an opportunity for Drink Chia to spread its health-conscious "Shake it, Baby" active lifestyle message to consumers across the nation: Shake the drink up and get out to make things happen, to make a difference.

Drink Chia is available in four delicious flavors – Strawberry Citrus, Honeysuckle Pear, Mango Tangerine, and Lemon Blueberry. For more information or to order a product sample, visit www.drinkchianow.com.

About the Vitamin Shoppe, Inc.

The Vitamin Shoppe is a leading multi-channel specialty retailer of nutritional products based in North Bergen, New Jersey.  In its stores and on its website, the company carries one of the most comprehensive retail assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids.  In addition to offering 400 national brand products, the Vitamin Shoppe also exclusively carries products under the Vitamin Shoppe, BodyTech, True Athlete and MyTrition brands. The Vitamin Shoppe conducts business through more than 600 company-operated retail stores under the Vitamin Shoppe and Vitapath retail banners, and through its website, www.VitaminShoppe.com.  Follow the Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe

Media Contact:
Ronni Mendelsohn
Drink Chia                       
Email
407.900.1025

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