NEW YORK, Dec. 18, 2014 /PRNewswire/ -- Fancy Hands, the leading personal assistant service, today announced it has leveraged its extensive freelance economy network to recently support modern sweepstakes promotions, including Lipton® Iced Tea's "Win An Extra SUNday" campaign.
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This past summer, millions of Lipton® Iced Tea consumers had the chance to win something that nearly all of us want – more time. Participants of the "Win An Extra SUNday" sweepstakes campaign benefitted from Fancy Hands' innovative approach to personal assistants.
The partnership leveraged the newly launched Fancy Hands API, which gives brands a white-labeled fulfillment solution, with the ability to customize the tasks, scale up the number of assistants, and have 100 percent share of voice with the customer.
Prizes for the campaign came in the form of over 15,000 chores, from mowing the lawn to calling the cable company. The chores were performed by thousands of small businesses and freelance professionals throughout the country.
Some of the more popular prizes were grocery shopping, window cleaning, lawn maintenance, and painting, but varied as widely as posting items on eBay, to helping obtain a fishing license. (#ExtraSUNday on Twitter)
"We wanted to give the Lipton consumer what they value the most – time," said Stephanie Danzi, Marketing, Pepsi Lipton Tea Partnership. "Partnering with Fancy Hands enabled us to take on people's 'have-to-do' list, so they had more free time for the things on their 'want-to-do' list. We could not have fulfilled these prizes without Fancy Hands' technology and assistants."
Fancy Hands, which has quickly grown its platform to thousands of assistants located throughout the country, was the exclusive fulfillment partner for the 5-month campaign and provided over 22,000 hours worth of work.
"Lipton® Iced Tea was the dream partner for the launch of our API," said Joshua Boltuch, CEO of Fancy Hands. "They worked together with us to come up with creative solutions and to generate hundreds of thousands of dollars for businesses across the country."
About Fancy Hands
Fancy Hands is a platform of thousands of virtual assistants located throughout the U.S. and available 24/7. The company has quickly become one of the most affordable and popular virtual assistant services in the country. Fancy Hands API lets developers, brands and businesses use a virtual workforce for branded marketing campaigns, business operations, customer service, and even standalone web and mobile applications. Founded in 2010, Fancy Hands is headquartered in NYC. To learn more about Fancy Hands, please visit https://www.fancyhands.com/.
PR Contact (For Fancy Hands):
North 6th Agency
212.334.9753
[email protected]
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fancy-hands-taps-freelance-economy-to-redefine-traditional-sweepstakes-promotion-300011673.html
SOURCE Fancy Hands
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