FutureBrand Wins Prestigious CLIO Award for the new American Airlines
The creative future company garners the first award for an airline in Corporate Identity Design category
NEW YORK, May 17, 2013 /PRNewswire/ -- This week at the 54th annual CLIO Awards, FutureBrand North America was proud to receive a trophy in the Corporate Identity Design category for its recent work with iconic brand, American Airlines. This honor marks the first time an airline brand has been awarded a CLIO in Corporate Identity Design.
On a mission to honor groundbreaking work and talent that pushes the boundaries of creativity, the international CLIO Awards collect over 11,000 entries from over 80 countries each year. Awards in the Design medium, one of 18 media types contested, highlight creative work that conveys brand and product messages in a way that not only functions for the client, but also compels and inspires the consumer.
"We are incredibly proud of this recognition. It's the result of our 2-year collaboration with American and entirely representative of the incredible efforts that the company has made to modernize just about every aspect of the airline," said Kari Blanchard, Senior Director of Strategy at FutureBrand and project lead for American Airlines. "It's also a powerful example of how strong creative strategy and expression can help transform the entire experience companies and brands provide their customers and employees, positioning them for more successful and positive futures."
Launched around the world on January 17th, 2013, the new American Airlines identity and livery reflect a more modern, vibrant and welcoming spirit for the brand. It also marks the first time the identity has been updated in 46 years. As the identity continues to be rolled out—extending to such touchpoints as mobile apps, modernized airport terminals and check-in experiences, premium airport lounges, updated onboard menus, and communications—it demonstrates American's progress and commitment toward building an exceptional travel experience for its customers.
Sven Seger, Chief Creative Officer of FutureBrand North America, notes, "Working with American Airlines has been a fantastic experience. Finding ways to modernize the brand, while tying its iconic heritage to its human qualities, was a challenging process. It required that the entire team be willing to contemplate every detail of the brand. It is an honor to have that work recognized and endorsed by the creative community."
To learn more about American Airlines' new identity, please visit aa.com/newamerican.
FutureBrand is the creative future company; the global brand and innovation company, part of the Interpublic Group. Through traditional branding skills and foresight, we help companies create the future for their brands and businesses.
Around the world, we combine strategic thinking and creative inspiration to help our clients create, build and manage brands. Whether branding a company, a product, a service or a movement we believe that great results can only be achieved through a combination of inspiration and collaboration.
We work, in over 20 markets around the world with clients such as American Airlines, London 2012, UPS, Xstrata, Intel, Nestle, Dow and Zurich.
About the CLIO Awards
The CLIO Awards is one of the world's most recognized awards competitions for advertising, design and communications. The CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments.
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