GET IT Mobile Acquires Kinetic Minds

SAN JOSE, Calif., Dec. 12, 2014 /PRNewswire/ -- GET IT Mobile, the leader in programmatic ad buying for Google-based mobile app installs, announced today that tech industry veteran Richard Kerris will be joining the executive team of GET IT through the acquisition of the Silicon Valley company, Kinetic Minds. This strategic acquisition continues to catalyze GET IT's growing need for product marketing and client services expansion. Kerris, a long time industry veteran who previously held senior leadership positions at Apple, Lucasfilm, HP and Nokia, will lead the GET IT marketing division as Chief Marketing Officer.

GET IT drives high volume user acquisition campaigns for some of the app world's most popular publishers in the games and entertainment spaces. Known by mobile industry leaders as providing breakthrough ROI with exceptional transparency in a data-centric, high-results ad buying platform, GET IT is readying its move into additional markets that are investing heavily in mobile.

"We started working with Kinetic Minds to tap into their marketing and communications expertise, expand our product direction and gain better insights into customer needs from a broader set of markets," said GET IT Mobile CEO Christopher Tanner. "Richard's deep reservoir of knowledge, experience, creativity and industry influence have proven to be invaluable to us as we rapidly grow. We're very excited about the significant role he will play in our future."

"This is a pivotal time in the evolution of mobile, as the pace of consumer adoption is accelerating faster than the pace of online ad innovation," said Kerris. "The team at GET IT is approaching this revolution with amazing technology and a laser focus on customer success. I'm thrilled to join such a prestigious group."

Kinetic Minds was started by Richard Kerris and Kevin Hague. They worked with a global team of independent developers and designers to help companies build and market products and ecosystems specializing in emerging technologies. They developed unique tools for using and managing Apple's iBeacon technology and implemented a client controlled hyper-location system based on Google Maps. Kinetic Minds served a broad range of customers from the retail, fashion, entertainment and corporate sectors. Kerris will assume his new role immediately, while Hague will become a technical advisor to the company.

About GET IT

GET IT is the largest source of app installs on the Google Ad Network. GET IT technology instantly analyzes and optimizes mobile ad inventory at a large scale to drive high-value app install campaigns for some of the biggest brands in mobile. Founded by the creator behind the award winning technology that is now known as Google Earth, GET IT is backed by Javelin Venture Partners. To learn more, please visit getitmobile.com.

Media Contact: Lynn Fox, Fox Communications, [email protected]

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SOURCE GET IT Mobile