Get ready for the UK's fastest selling anti-aging serums!

NEW YORK, Oct. 23, 2014 /PRNewswire/ -- Seven years ago, Boots serums ignited a cult following – the original No7 Protect & Perfect and Protect & Perfect Intense Serums. Boasting clinically-proven anti-aging powers, these serums became the brand's gold-standard of drugstore anti-aging treatments. Now, following groundbreaking research, meticulous reformulation and extensive scientific testing, Boots is unveiling two new and even more powerful No7 serum formulas with even greater anti-aging benefits.

The launch of No7 Protect & Perfect ADVANCED and No7 Protect & Perfect Intense ADVANCED Serums has been incredibly successful in the UK with one sold every 8 seconds. In the US, the serums are expected to make waves of their own when they hit shelves beginning in November 2014. The products are available online now.

No7 Protect & Perfect ADVANCED Serum
For improving the appearance of fine lines and early signs of aging

No7 Protect & Perfect Intense ADVANCED Serum
For improving the appearance of deep lines and wrinkles

With a more powerful blend of key ingredients, the scientists at Boots have enhanced the proven, classic serums for even greater anti-aging benefits. 

• More powerful repair: The new serums are powered by Matrixyl3000 Plus™, a combination of the most powerful form of Matrixyl™ and a next generation peptide, working together for more youthful looking skin.
• More powerful protection: with a patented antioxidant complex to help protect skin from unstable free radical molecules.

To demonstrate how effective the new No7 Protect & Perfect ADVANCED Serums are, the scientists at Boots undertook their most extensive and comprehensive testing program ever, involving more than 2,600 volunteers, 22 separate studies, including both consumer and clinical studies.

Dr. Mike Bell, Boots Skincare Scientific Advisor, comments: "This has been the most rigorous and complex product development phase that we have ever undertaken. The identification of effective anti-aging solutions has to come from an in-depth understanding of the biology of the aging process."

In clinical studies, the new serums were put to the ultimate test - not against a placebo, but against the original, clinically-proven No7 Protect & Perfect Serums, which was incredibly ambitious. The results of this double-blind, controlled trial, however, were amazing and clinically proved that the new No7 Protect & Perfect ADVANCED Serums were even more effective at reducing the appearance of lines and wrinkles.

In consumer studies, designed to show how well the products actually work, hundreds of women tested the serums. An impressive 80% of them saw their best anti-aging results ever^. More than eight out of 10 women in the user studies preferred the new No7 Protect & Perfect ADVANCED Serums to their current regimen.

Dr. Mike Bell concludes: "Now we can say that No7 Protect & Perfect ADVANCED Serums are clinically proven to be even more effective than the original. These are the best anti-aging results we've ever seen. Our best just got better."

No7 Protect & Perfect ADVANCED Serum ($22.99 for 30ml) and No7 Protect & Perfect Intense ADVANCED Serum ($29.99 for 30ml) from Boots will be available at Target stores nationwide, select Walgreens and Duane Reade locations and Ulta starting November 2014. They are available online now at Target.com, Walgreens.com, Drugstore.com, Beauty.com, Ulta.com and us.Boots.com.

Notes to editors:
*Consumer testing of No7 Protect & Perfect Advanced Serums on 373 existing No7 users

About Boots USA and Alliance Boots
Boots USA is a member of Alliance Boots.
Alliance Boots is a leading international pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, we are committed to improving health in the local communities we serve and helping our customers and patients to look and feel their best. Our focus is on growing our two core business activities of: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising our product brands.

Alliance Boots has a presence in more than 27* countries and employs over 120,000* people. We have pharmacy-led health and beauty retail businesses in 11* countries and operate more than 4,600* health and beauty retail stores, of which more than 4,450* have a pharmacy, with a fast growing online presence. In addition, Alliance Boots has around 600* optical practices, of which around 180* operate on a franchise basis, and hearingcare services in around 430* locations. Our pharmaceutical wholesale businesses deliver over 4.5* billion units each year to more than 180,000* pharmacies, doctors, health centres and hospitals from over 370* distribution centres in 20* countries.

In June 2012, Alliance Boots announced that it had entered into a strategic partnership with Walgreen Co. (Walgreens), the largest drugstore chain in the US. In August 2014, Alliance Boots and Walgreens communicated that they plan to merge in the first quarter of calendar 2015 to create the first global pharmacy-led, health and wellbeing enterprise, which will be named Walgreens Boots Alliance.

* Figures are approximations as at 31 March 2014, with the addition of Farmacias Ahumada data at the date of its acquisition on 11 August 2014, and include associates and joint ventures.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/get-ready-for-the-uks-fastest-selling-anti-aging-serums-459751135.html

SOURCE Boots Retail USA