GolinHarris Announces Dramatic Expansion In Latin America
CHICAGO, Feb. 27, 2014 /PRNewswire/ -- GolinHarris, part of Interpublic Group (NYSE: IPG), has formed a new network of offices in Latin America, representing a group of over 300 professionals in eight countries. The consolidated team of seasoned communications experts immediately establishes a strong presence in the region.
This expansion is led by Flavia Vigio, recently hired by GolinHarris to develop the agency's business in the U.S. and Latin America. A native of Brazil, Vigio previously served as vice president of Communications of Arcos Dorados, the company responsible for managing McDonald's in Latin America. In her 6-year tenure at Arcos Dorados, Flavia supervised agencies in 20 markets working in Media Relations, Government Relations, Internal Communications, Corporate Citizenship and Crisis Management. She has won awards such as Best Customer Relation Program and Best Brazilian Website from ABERJE-Brazil, and McDonald's Global Best Practice Award. Flavia will manage the network from the GolinHarris Miami office.
"At GolinHarris, our vision is to create a multi-disciplined network that will anticipate clients' needs in today's challenging communications environment," says Vigio. "Combining GolinHarris' innovative tools and structure with the deep knowledge of an experienced regional network creates immense opportunity. We now have a seasoned, integrated team that delivers the most important capabilities in communications."
The expanded reach for GolinHarris enhances work already being done in Latin America, with new capabilities and products for regional and local clients. For the past two years, GolinHarris has been recognized for the launch of g4, an innovative business structure and revolutionary approach to client service. In conjunction with g4, products like the agency's award-winning Bridge for real-time marketing, and DeltaSet for ground-breaking measurement and analytics will now be rolled out in Latin America.
"Our approach has been to establish an alliance of the very best communications firms in each local market. We are now able to service global, regional and local clients from private and public sectors, who will fit seamlessly into our network," says Gary Rudnick, GolinHarris' President of the Americas. "They will be able to take advantage of our deep expertise across Latin America."
GolinHarris' Latin American agencies will share the same training principles and provide a full set of communications services to their clients. Additionally, each agency has special strengths that create a "regional center of excellence," in key areas such as Real Time Marketing, Content Production, Latam Intelligence and Analytics. Some of the clients already serviced in Latin America by the network include Unilever, Mead Johnson Nutrition, Nintendo and Novartis, among many others. GolinHarris network of agencies in Latin America now include:
- Brazil: GolinHarris/S2Publicom
- Argentina: Urban Grupo de Comunicacion
- Chile: Urban Grupo de Comunicacion
- Mexico: Zimat Consultores
- Colombia: Precise
- Panama: BBM Lowe
- Puerto Rico: Publicis
- Venezuela: Entorno
GolinHarris is a global strategic communications and public relations firm with 53 offices around the world. For more than 50 years, GolinHarris has helped build, shape and reinvigorate some of the greatest brands including McDonald's, Unilever, Toyota and Nintendo of America. The firm is widely recognized for excellent client service and as one of the best agencies to work for. The agency was named PRWeek 2013 Consultancy of the Year and PR News 2013 Large Firm of the Year. In addition, the Holmes Report awarded GolinHarris 2013 Agency of the Year and 2013 UK Agency of the Year. GolinHarris is a member of the Interpublic Group of Companies (NYSE: IPG). Additional information can be found at www.golinharris.com.
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