Green Front Furniture Announces Major Role for Richard Cralle III
Green Front Furniture announced that Richard Cralle III will be joining the business with a focus on expanding marketing, advertising and online presence.
FARMVILLE, Va., Oct. 21, 2014 /PRNewswire/ -- Today, Richard Cralle, Jr will begin the process of transitioning Green Front Furniture to his son. Richard "Den" Cralle III represents the third generation of Cralle family and will be initially working in marketing with an eye towards building the company's online presence. Owner and President Richard Cralle, Jr. will continue to oversee operations.
Green Front Furniture is one of the nation's top 100 furniture resellers with locations in Virginia and North Carolina. The Farmville, VA location features 850,000 square feet of showroom space in 15 different buildings. With sales topping $39 million in 2012, the company is a major player both in the communities it serves and the home furnishing business.
Owner and President Richard Cralle, Jr. has always believed in going directly to the source when acquiring furniture whether that source was in America or a small village in Indonesia. The highly successful Green Front Furniture approach has been to include the world's top brands right alongside outstanding artisan creations.
Den Cralle holds a BA in Business Administration and is dedicated to helping the company increase its online presence and expand marketing and advertising operations. Den is bringing a younger eye to rug and furniture buying, which is exemplified by his travels across India, China, Vietnam and Jakarta. Richard Cralle, Jr. will continue to serve as President, as the third generation of Cralle begins to play a key role in the company's operation and development.
Den noted, "I am keenly aware of the reputation that Green Front Furniture has built. Looking to the future, my plan is to uphold and build that reputation while boosting the online presence and making new inroads into marketing and advertising."
About Green Front Furniture
Green Front Furniture is one of the top 100 furniture resellers in the United States. With over 40 years in operation, Green Front Furniture is a recognized industry leader specializing in indoor and outdoor furniture and rugs. With locations in Farmville and Manassas, Virginia and Raleigh, North Carolina, Green Front Furniture has a sizable industry presence. The Green Front Furniture Farmville, Virginia locations features 850,000 square feet of showroom space in 15 different buildings. More information is available at http://www.greenfront.com.
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SOURCE Green Front Furniture
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