Hanes Supports Breast Cancer Awareness Month With Relaunch Of "Mammogram Monologues" Campaign

America's No. 1 Apparel Brand Partners with National Breast Cancer Foundation To Help Raise the Comfort Level Surrounding Mammograms

Oct 23, 2014, 11:17 ET from Hanes

WINSTON-SALEM, N.C., Oct. 23, 2014 /PRNewswire/ -- October is National Breast Cancer Awareness Month, and Hanes is again partnering with the National Breast Cancer Foundation to raise awareness for early detection and testing for breast cancer. Additionally, Hanes has joined forces with influential bloggers to reignite their successful "Mammogram Monologues" social campaign, an initiative designed to make women more comfortable with the mammogram exam process. As part of the campaign, influencers will share personal mammogram experiences, stories related to breast cancer, and anecdotes about how breast cancer has touched their lives throughout the month of October.

For Hanes, the conversation always begins with comfort and that is the message behind the 2014 Mammogram Monologues campaign. These female influencers, with a collective following of more than 520,000, will spread the word that a mammogram is not as uncomfortable as some women may have thought.  

"If there is one thing that Hanes understands it's comfort," said Sidney Falken, Chief Branding Officer, Hanes. "We are proud to be partnering with the National Breast Cancer Foundation and bringing back the "Mammogram Monologues" campaign.  As many women find a mammogram to be a not-so-comfortable experience, we hope the Monologue stories that these online influencers share will inspire others to be proactive and get screened."

Influencers partnering with Hanes for this year's Mammogram Monologues include Colleen Shibley of Shibley Smiles, Nicole Feliciano of Mom Trends, Jyl Pattee of Mom It Forward, Tayna Gordon of Mommy Goggles, Kat Bouska of Mama's Losin' It, Shannon Gosney of The Mommy-Files and Susan Carraretto of 5 Minutes for Mom.

This year  marks the fourth consecutive year that Hanes has partnered with the National Breast Cancer Foundation  for Breast Cancer Awareness Month. Hanes has donated cash and in-kind donations totaling more than $1 million since 2009 and will donate $50,000 this year in an effort to fund research and early detection screenings.

"Hanes has been a valued partner for NBCF over the past few years during Breast Cancer Awareness Month. It's inspiring to see brands and influencers support our work and take such a strong position in the fight against breast cancer," said Douglas Feil, VP of Programs, NBCF. "Spreading awareness about breast cancer and focusing on proactive screenings and early detection is the best defense against this life altering disease."

NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. The organization provides free mammograms for women who could not otherwise afford them and supports early detection research programs in leading medical facilities across the country.

For more information and to see posts from the Mammogram Monologues throughout the month, visit Hanes on Facebook.

About Hanes
Hanes, America's No. 1 Brand of Basic Apparel (NPD Consumer Tracking, July 2014), is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.  Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI).

About the National Breast Cancer Foundation, Inc. 

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator's highest 4-star rating for nine years, NBCF provides women help for today and hope for tomorrow through its National Mammography ProgramBeyond The Shock®Early Detection PlanMyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org

Contacts:

Zachary Goldsztejn

Bernadette Wallace


Weber Shandwick

Hanes


212-445-8468

336-519-6250


zgoldsztejn@webershandwick.com

Bernadette.wallace@Hanesbrands.com

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