Hendrick's Gin Launches Second Annual "Voyages Into The Unusual" Event Series
World's Most Unusual Gin Embarks on Six-City Journey Filled with Awe-Inspiring Scenes and Curious Enjoyments
NEW YORK, May 15, 2013 /PRNewswire/ -- The undeniably peculiar Hendrick's Gin is setting sail for its second annual "Voyages Into the Unusual" event series, featuring an enthralling cast of characters, delectable tipples and curious enjoyments. Kicking off in Houston on May 21, Voyages will also travel to Austin, Los Angeles, Chicago, Boston and Philadelphia.
"Voyages Into The Unusual" will give the curious and cavalier the opportunity to interact with the world as Hendrick's sees it while allowing them to sample specially-crafted Hendrick's cocktails. The unique setting in each city will be transformed into a highly unusual Shoppe of Curiosities outfitted with a grand Explorer's Lounge and a full-scale Apothecary Shop.
Guests will be entertained all night as they voyage into the unusual with a cast of characters including: a botanist that demystified the eleven botanicals found within the Hendrick's bottle, a chemist that takes guests into the Apothecary Shop, and music interspersed throughout by the eclectic band, White Ghost Shivers, along with other unexpected surprises. An array of tipples will be served, from the signature Hendrick's & Tonic to more complex creations such as the "Traveling Punch," which will be modified to reflect the best local and seasonal ingredients each city has to offer.
"Hendrick's is not for everyone. It attracts genuine free-thinkers and those who gravitate to the odd and exquisite," said Joanne Birkitt, Hendrick's Gin Senior Brand Manager. "We truly are inspired by imagination and that is demonstrated in every aspect of 'Voyages Into The Unusual.' We can't wait for the truly curious to discover our peculiar world."
"Voyages Into The Unusual" will begin in Houston, TX on May 21 and move onto to Austin, TX (May 29), Los Angeles, CA (Aug. 20-21), Chicago, IL (Sept. 18-19), Boston, MA (Oct. 7) and conclude in Philadelphia, PA (Oct. 23).
To learn more about the peculiar world of Hendrick's and be the first to get information on "Voyages into the Unusual" in your market, visit: http://www.hendricksgin.com/t/press-release.
Join the conversation at Twitter.com/HendricksGin and Facebook.com/HendricksGin #HendricksVoyages.
About Hendrick's Gin
Hendrick's is the most unusual Gin that has taken the world by storm since it was first introduced, thanks to its delightfully unique flavor, which combines a distinct blend of eleven botanicals, as well as the signature infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick's uses a marriage of spirits from a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick's was first introduced to America over ten years ago, it has gained widespread acclaim and received numerous awards, including a Double Gold medal at the 2012 San Francisco International Spirits Competition; 'Gin of the Year' at the Food and Wine Magazine Awards; voted 'World's Best Gin' by the Wall Street Journal and named "Distiller of the Year" at the 2010 Wine Enthusiast Awards. Hendrick's Gin has an ABV of 44% and an RRP of $34.99. Please enjoy the unusual responsibly. For further information, visit www.hendricksgin.com.
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the super premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's largest family-owned blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and Milagro® Tequila. The company's portfolio in the USA also boasts Stolichnaya Vodka, Hudson Whiskey, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Montelobos Mezcal, Gibson's Finest, Monkey Shoulder, Art In The Age, The Knot and BOLS cordials.
SOURCE William Grant & Sons, Ltd.
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