In Endless Pursuit of Ultimate Satisfaction for Adult Smokers, blu eCigs Launches Next Generation E-Cigarette - blu PLUS+

Following Rapid Sellout of Limited Release to Existing Customers, blu PLUS+ Rechargeable Kit Arrives in Retailers Nationwide

15 Dec, 2014, 08:30 ET from blu eCigs

CHARLOTTE, N.C., Dec. 15, 2014 /PRNewswire/ -- In its continual chase to deliver true satisfaction to adult smokers, blu eCigs has launched the blu PLUS+™, now available at retailers nationwide. Just as the name suggests, the new rechargeable kit includes all of the aspects that have established blu eCigs as the market leader, with added improvements to increase user pleasure, not complexity.

"We consider satisfaction of the adult smoker as our ultimate scorecard, and the determining factor for any and all of the improvements to our product line," said Jason Healy, blu eCigs Founder and President. "Customer feedback has always been a driving force for the way we innovate at blu. Sure we have access to great technology, but it only really matters when you apply it in the right way – and the gains in product performance equal the gains in user enjoyment. We're always chasing that but feel we've achieved a great balance in blu PLUS+."

In blu's mission of achieving smokers' satisfaction with the PLUS+, the new blu PLUS+ Tank™ system has emerged as the product line's true hero. Following a limited pre-launch in Fall 2014, blu PLUS+ quickly sold out – and had customers raving about overall performance and improvement. A large amount of this praise has been attributed to the newly introduced blu PLUS+ Tanks, which hold the e-liquid containing the flavor and nicotine in an entirely new system for blu.

The new blu PLUS+ Tanks have been re-designed to hold more e-juice than the original cartridges and re-engineered to use all of the e-liquid within the cartridge. Doing so has provided for enhanced nicotine delivery and more consistent, enjoyable vapor production. The Tanks remain pre-filled to match the brand's convenience factor and are available in customers' favorite flavors, including Classic Tobacco, Magnificent Menthol, Vivid Vanilla and Cherry Crush – with more to be introduced in 2015.

Improvement and upgrades were not just reserved for the Tank. The PLUS+ also received upgrades with its battery, which not only increased in size, but also lasts longer and offers improved functionality and efficiency when paired with the Tank technology. As always with blu, aesthetics were important, and the brand designed the PLUS+ Pack with a rubberized smooth matte black finish to provide premium quality that not only has a sleek look that also feels great in a user's hand.

"If we can't satisfy the adult smoker with seamless technology and simplicity of use, then we aren't doing our job," Healy said. "If the customer is not feeling satisfied with the draw and flavor, then what good is a long battery life? In the case of blu PLUS+, our confidence in delivering a great overall user experience was echoed by the terrific customer feedback in our early release – and we're excited to now bring the product to retail shelves nationwide."

About blu eCigs® Electronic Cigarettes

blu eCigs was founded in 2009 with little more than a taste for freedom and a vision for excellence. Today this leading brand offers more than premium electronic cigarettes– blu passionately looks to empower adult smokers and help them take back their freedom. blu eCigs' products have been designed with the consumer in mind, and are perfect for daily use, so adult smokers can enjoy their lifestyle – without limits. Available online and at retailers nationwide, blu eCigs electronic cigarettes come in a variety of flavors as convenient disposables or rechargeable kits. Rechargeable kits can be used with flavor cartridges, with or without nicotine. Based in Charlotte, NC, blu eCigs is a subsidiary of Lorillard, Inc. (NYSE: LO). To join our journey and experience the freedom that we call the blu life, visit www.blucigs.com.

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