NEW YORK, Nov. 26, 2014 /PRNewswire/ -- Interactive One, the number one online platform for the African American and New Urban community, announced today that national brands Comcast XFINITY, McDonald's and Toyota will be official partners for the highly anticipated HelloBeautiful Interludes Live!: Ledisi premiering Saturday, November 29 at 10 PM EST. The new partnership with Toyota, along with existing sponsors Comcast XFINITY and McDonald's, are examples of national brands who are utilizing the multi-platform touch points of Interactive One's parent – Radio One, Inc. – to reach Black consumers with a 360-degree perspective. HelloBeautiful Interludes Live! premiered online in 2013, and has since become a cross-platform original programming collaboration between TV One and Interactive One, with new episodes premiering quarterly on both TV and at HelloBeautiful.com.
The integrations of McDonald's, Toyota and XFINITY into Interludes Live! include several creative elements. With the XFINITY Lounge on site, concert guests were treated to a dedicated area where they could relax and unwind prior to the concert, while sharing their Ledisi experience via social media. For Toyota, Radio One, Inc.'s integrated marketing arm One Solution has created custom content including a vignette around Toyota Camry's "Bold" theme to air online and on TV during the special. In addition to these experiences, short-form webisodes are being produced (three for each sponsor), featuring performances, interviews and other footage exclusive to each brand, and available online leading into the November 29 premiere. The brands are also being featured in promotions across TV, online and radio, including promotional spots, tune-in messages, and a ticket giveaway.
As a returning, lead sponsor, Comcast XFINITY will once again stream the full program on its CelebrateBlackTV.com destination, also on Saturday, November 29. In addition, the episode will be available on video-on-demand for XFINITY cable customers for 30 days following the premiere.
"Our HelloBeautiful Interludes Live! franchise continues to grow, attracting red hot artists and blue chip brands seeking to connect with Black consumers through the power of music and conversation," said Interactive One Chief Content Officer Smokey Fontaine. "Featuring award-winning artists from Alicia Keys and John Legend to Toni Braxton, Babyface, Jennifer Hudson, Trey Songz, KEM and now Ledisi through its first two years, Interludes Live! represents a unique opportunity for companies like Comcast, McDonald's and Toyota to be integrated into premium original programming targeting an incredibly valuable and influential audience."
HelloBeautiful Interludes Live!: Ledisi will feature songs from the eight-time GRAMMY-nominated singer's recently-released album The Truth. The performance features soul-stirring renditions of her past hits such as Bravo, Pieces of Me and as well as her latest fan favorite - Like This as well as other songs from her latest studio effort, The Truth. Additionally, fans will be treated to an exclusive look at the woman behind the melody as Ledisi sits down for a candid discussion on the various influences and training that has shaped her sound over the years, breaks down the meanings of some behind her tracks and shares some of the biggest lessons learned throughout her career.
Ledisi's performance was filmed on Monday, October 13 at The Theatre of Living Arts in Philadelphia, PA. HelloBeautiful Interludes Live!: Ledisi is hosted and executive produced by Fontaine for Interactive One. Leigh Davenport is the editorial director for HelloBeautiful.com and Jubba Seyyid is executive in charge of production for TV One.
An embeddable webisode of the live performance can be viewed here: HelloBeautiful Interludes LIVE!: Ledisi
About Interactive One
Interactive One (InteractiveOne.com) is the fastest growing and definitive digital resource for the Urban community reaching millions of Black and Latino Americans each month through its suite of social, local radio and content offerings. These include HelloBeautiful (HelloBeautiful.com), the fastest growing lifestyle resource for today's Black woman; NewsOne (NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (TheUrbanDaily.com), the eyes and ears for the Urban community looking for what's hot online, on the airwaves, in theaters, and on the street; GIANTlife (GiantLife.com), for Next Generation tastemakers and icons; Elev8 (Elev8.com) a site devoted to elevating the mind, body and spirit; ZONA de Sabor (Zonadesabor.com), the new online destination for today's urban Latino who wants to stay current on entertainment and celebrity news in the Latino community; and a social platform anchored by the iconic BlackPlanet (BlackPlanet.com) and BlackPlanet RADIO (BlackPlanetRadio.com), the digital industry's first social radio website created for the African American community.
Interactive One was launched by Radio One, Inc. in 2008 to complement the Company's existing portfolio of media platforms which today include TV One, Reach Media, One Solution and 54 owned and/or operated radio stations in 16 urban markets across the United States. Since its launch, Interactive One has quickly become the #1 online platform for the African American and New Urban community.
About TV One and One Solution
Launched in January 2004, TV One (www.tvone.tv) serves more than 57.4 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One (NASDAQ: ROIA and ROIAK, www.radio-one.com), the largest radio company that primarily targets Black and urban listeners, and Comcast Corporation (NASDAQ: CMCSA, CMCSK, www.comcast.com), one of the nation's leading providers of entertainment, information and communications products and services. One Solution combines the dynamics of the Radio One, Inc.'s holdings to provide brands with an integrated and effectively engaging marketing approach that reaches 82% of Black Americans throughout the country.
SOURCE Interactive One