Issa Asad Answers Questions About Cause Marketing on Facebook While Apple Donates Part of Its Holiday Sales to Fight AIDS

DANIA BEACH, Fla., Nov. 28, 2014 /PRNewswire/ -- Issa Asad, CEO of Q Link Wireless; a subsidiary of Quadrant Holding, LLC located in Dania Beach, Florida, is making himself available to answer questions about marketing via his Facebook page. Specifically, many users have recently been asking about using Facebook as a platform for cause marketing, especially among small businesses.

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What is Cause Marketing?

"Cause Marketing" refers to a strategy where a for-profit business strives to raise awareness for a non-profit cause. These kinds of marketing strategies are used on Facebook and other social media sites regularly and can be an extremely effective way of raising awareness for a cause, while potentially gaining new customers for the business in the process. Issa Asad knows this from experience and knows how to use cause marketing effectively.

In many ways, cause marketing is a win-win for all involved. However, business owners looking to implement a Cause Marketing strategy on Facebook need to make sure they know what they're doing in order to launch a successful campaign, which is where Issa Asad can help.

Strategies that Work

When it comes to cause marketing on Facebook, there are some strategies that have been proven to work and some that simply don't. One example of a strategy that Issa Asad is aware works is the "likes for donations" method.

With this cause marketing method, a business pledges to donate a certain amount of money to a specific cause for each "like" the company's Facebook page receives. While this strategy will cost the business some money up-front, this investment often pays off in the end. The company enjoys a better reputation for helping an important cause while also gaining hundreds or even thousands of new "likes" in the process. These "likes" can easily turn into new customers.

Another cause marketing strategy that's been proven to be effective is that of pledging to donate a certain percentage of a company's sales to a cause for a given period of time. For example, Apple recently announced that it will donate a portion of its retail and online sales to the Global Fund to Fight AIDs between November 28 and December 1. Issa Asad knows that this is a great way to encourage customers to make purchases between those dates while raising awareness for an important cause.

Other Cause Marketing Considerations

Aside from selecting a specific cause marketing strategy, Issa Asad maintains that it's also important for business owners to show its users what kind of impact their participation has made. For example, business pages should post a daily update as to how much money its users "likes" raised for their cause.

Cause marketing can be a wonderful way to benefit an important cause while helping one's own business in the process. For more information on cause marketing or to ask a question about any marketing topic, feel free to ask Issa Asad a question on his Facebook page.

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SOURCE Issa Asad