Issa Asad, CEO of Dania, Florida's Q Link Wireless, Agrees with Guy Kawasaki's Social Media Storytelling
DANIA, Fla., Dec. 30, 2014 /PRNewswire/ -- Issa Asad, the bestselling author, blog owner and entrepreneur from Dania, Florida, has announced his agreement with fellow social media expert Guy Kawasaki's views on the importance of improving storytelling techniques for social media marketing. Asad is also CEO of Q Link Wireless, LLC, and Quadrant Holdings, LLC, in Dania, Florida.
Issa Asad urges entrepreneurs and business owners to start working on providing customers with compelling content through social media sites, such as Facebook and Twitter, in order to help their business grow. Asad agrees with the basic premise of Kawasaki's latest book, The Art of Social Media, which stresses the importance of interacting with customers and building awareness by posting relevant, engaging social media content.
"Storytelling on social media sites is an essential part of helping your business thrive in the digital age," said Asad. "Being able to provide content that attracts more customers should be on any CEO, marketer or social media professional's immediate to do list."
Since social media storytelling does not always come naturally or easily to business owners, Asad shares tips for improving this vital skill. "These tips are important for business owners to keep in mind when posting new content," said Asad.
Here are a few of these tips for social media storytelling:
- Make sure it has value: Your content should focus on how your company can help customers or provide valuable news or information related to the product or service you offer. You can also post entertaining yet relevant content to catch readers' attention or offer an analytical post on a recent news story that ties into your product or service. Valuable content encourages customers to return to your social media sites regularly and share your posts with others, which helps generate more business for you.
- Add visual appeal: Good storytelling on social media isn't just about the actual text on the page. Readers appreciate having some type of visual as well, such as a relevant video or graphic. The way your content is arranged also adds to its visual appeal. Keep paragraphs short, and give readers a bulleted list, so they're not faced with big blocks of text.
- Think outside the box: While it's crucial for your content to have value, that doesn't mean sticking to straightforward posts about your product or service. Provide readers with interesting tidbits of information that are still somewhat relevant to your business. For example, if you run a travel business, give readers info on helpful travel apps to make trips go more smoothly or the latest improvements in air travel.
About Issa Asad
Issa Asad is CEO of Q Link Wireless, LLC, and Quadrant Holdings, LLC, located in Dania, Florida. Asad is also a social media expert, bestselling author of four e-books and the owner of several social media blogs. Asad also provides entrepreneurs and CEOs with marketing advice on his LinkedIn account and Facebook page.
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SOURCE Issa Asad