Join Actor Lance Gross for Magic® Shave's Shave With A Purpose 5% of Each Purchase Will Be Donated to the Steve and Marjorie Harvey Foundation


NEW YORK, June 28, 2013 /PRNewswire/ -- SoftSheen-Carson® Magic® Shave, the premiere leader in African-American men's shaving and grooming products, and Actor Lance Gross of Tyler Perry's latest big screen hit Temptation, Confessions of a Marriage Counselor and NBC's upcoming series Crisis, team up for the Magic® Shave With A Purpose campaign.

During the month of June, Lance Gross will abstain from shaving in order to raise awareness and support for the Steve and Marjorie Harvey Foundation. At the end of the campaign, Lance will Shave With A Purpose using the recently re-launched Magic® Razorless Cream Shave to get back to his smooth look.

Throughout the Shave With A Purpose campaign, 5% from every purchase will be donated to the Steve and Marjorie Harvey Foundation. The Foundation is dedicated to ensuring that the needs of children are met through support of community-based organizations that foster excellence in the areas of health, education and social well-being within urban and ethnically diverse communities.

"I am extremely excited to continue the mission and help my community," says Lance Gross

During the campaign, Lance will share his journey on social media, growing out his beard and posting weekly pictures of his progress. Lance's friends and fans will be encouraged to join the movement and share photos growing out their beards for charity or an important cause. To join the conversation, go to Magic's Facebook page ( or Twitter using the hashtag #shavewithapurpose.

For additional information about the 'Shave With A Purpose' campaign, visit

About SoftSheen-Carson Magic Shave

Magic® Shave, the pioneer in men's depilatories for over 100 years, is the razorless hair removal system for black men. The skin-conditioning formulas feature cocoa butter and natural oils for soft, smooth, bump-free skin.  Magic Cream Shave "Works in 4 Minutes. Lasts for 4 Days" and provides a closer shave than a razor.  The Magic® line of depilatory creams (SRP $3.99), powders ($2.99) and Magic® Bump Rescue (SRP $5.99) is available at mass, drug and barber/beauty supply stores nationwide.

About SoftSheen-Carson

SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, and Dark & Natural. For more information, visit SoftSheen-Carson has also supported such organizations as National Urban League, Steve Harvey Foundation, The DIVA Foundation and CIAA. 

About The Steve and Marjorie Harvey Foundation

The mission of The Steve and Marjorie Harvey Foundation is to ensure that the needs of the whole child are met through the development of programs and support of community-based organizations that foster excellence in the areas of health, education and social well-being within urban and ethnically diverse communities.

PRESS CONTACT Bratskeir Public Relations
Eileen Arias/Michelle Pascal

Related Links
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Tweet us your photos of your beard growth using the hashtag #ShaveWithAPurpose 

SOURCE SoftSheen-Carson


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