JSCP Launches New Brand and Website
TORONTO, March 18, 2013 /PRNewswire/ -- With a strong emphasis on client-focused values and a high-performance team, J. S. Cheng & Partners Inc. has rebranded itself to JSCP, Actuaries Who Care™.
The new brand and attractive, effective web site (www.jscp.com) provide a mobile-savvy environment that highlights the firm's extensive actuarial skills, services and experience. The site brings a new level of sophistication to the firm, while providing a comprehensive resource for anyone interested in risk assessment and management.
The new logo was developed/designed by tcgpr (The Communications Group Inc.) and Helena Ng Design. The website was designed by Trevithick & Farr.
"Our goal is to help clients, prospects and business executives learn what we do and who we are," said Joe Cheng, JSCP Founder and President. "Building relationships and upholding our core values remain the foundation of everything our firm represents."
Those four core values — genuinely caring for their clients, the profession, their employees and the community - guide the firm's conduct and influence every decision made. 'Actuaries Who Care' is more than a slogan for the firm.
Founded in 1991 as J. S. Cheng & Partners Inc., the firm has earned the respect of clients and industry peers. From its Toronto headquarters, JSCP delivers the highest level of service to a diverse roster of clients in Canada, the United States and the Caribbean.
As property-casualty actuarial consultants who do not accept commissions or sell insurance, JSCP maintains the strictest codes of objectivity and independence in their analysis; a right-sized team means they are large enough to handle the most complex assignments, and yet small enough to react quickly and provide personal client service.
"The services we offer are as diverse our clients," said Mr. Cheng. "It's important to retain that flexibility and nimbleness we have perfected through working across different industries and applying to the wealth of our experience to offering real-world solutions that are customized, comprehensive and practical."
The new website reflects "the clear, concise and warm communication style that makes the JSCP team much more than number-crunchers. Success always comes down to people, and that extends not just to the way we demonstrate our regard for our clients but for our team as well," added Mr. Cheng. "We're proud of the quality of work produced and the exceptional dedication our team members display. We cultivate an atmosphere that not only nurtures happy and productive employees, but also encourages innovation through new ideas and processes, while respecting those time-tested protocols that continue to comprise the industry's best practices."
JSCP is located at 1500 Don Mills Rd., Ste.706, Toronto, ON, M3B 3K4. Telephone: 416-510-8360. E-mail: firstname.lastname@example.org.