July Systems Appoints Vivek Menon as Vice President of Sales. Launches July Rapid: solutions for mobile applications
BURLINGAME, Calif., Oct. 21, 2014 /PRNewswire/ -- July Systems, an award winning cloud based mobile application studio backed by Intel Capital, Updata Partners, Westbridge Capital & Footprints Ventures, today introduced July Rapid, a hybrid framework that utilizes the best of both custom and platform based approach to building applications for mobile.
The company also announced the appointment of Vivek Menon as Vice President of Sales. Vivek most recently served as the Head of Sales at Sourcebits where he was instrumental in helping grow the mobility provider from a Sequoia funded start-up all the way through to its 2014 acquisition by Globo PLC.
By combining its mobility products, platforms and solutions, July helps its customers through the entire lifecycle of designing, launching, managing and scaling of mobile applications.
"July Rapid is our answer to the unique characteristics of the mobile app industry which is marred by a high product failure rate. We are convinced that the industry needs a dynamic framework that has its foundation on continuous value delivery with the key ingredients being 'Quick to Market', 'Rapid Iterations' and 'Managed Operations'. We are confident that this approach will help our customers build apps twice as fast & at half the cost. We've built an incredibly talented team including some of the pioneers of mobile internet with a combined experience of having delivered over 1,000 native, mobile-web & cloud based apps." said BJ Arun, CEO of July Systems.
The July Rapid solutions will take an ideation & design driven approach to building front-end apps and combine it with the scalability and reusability of a platform-based backend. This provides its customers the ability to make quick iterations to their product without having to wait for weeks or even months to make changes. July's Managed Operations completes the framework where a dedicated cloud operations team helps customers scale up & scale down the service with a guaranteed up-time.
About July Systems: July's award-winning service is used by some of the best know companies ranging from CNN, Disney, Toys "R" Us, NFL, Unilever, ESPN, CBS, Hilton, Gannett and Viacom. Through a combination of WiFi-MX - hyperlocal experience zones for mobile devices, July Rapid framework & July MX self-authoring & publishing platform for mobile apps, July is at the forefront of redefining how businesses go to market with mobile. Founded in July 2001, the company is headquartered in Burlingame, CA.
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SOURCE July Systems
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