Kerastase Paris Taps Supermodel Icon Kate Moss as Muse for the Launch of New "Couture Styling" Collection
PARIS, Feb. 19, 2013 /PRNewswire/ -- Kerastase Paris announces, for the first time in its history, a partnership with world-renowned icon, muse and supermodel Kate Moss in association with the brand entry to a new category of hair beauty: styling.
Kate will serve as the muse for a new collection coined "Couture Styling," a nod to a new dimension of professional tools for effortless hair finish, similar to the craft of haute couture. For this unprecedented event, Kerastase will be associated with an iconic figure.
Kerastase, known and coveted for its professional, luxury hair care and customizable salon treatments and expertise tapped Kate to serve as the inspiration for this collection and will debut a high-profile photo campaign featuring her.
As part of the overall Couture Styling launch, the brand enlisted legendary hair stylist and Artistic Director Luigi Murenu to capture the supermodel beauty and showcase the diverse range of hairstyles the products can create. The photographs picture her wearing three unique hair looks in the following categories: sculpted, voluminous and a more natural look. While all three hairstyles are unique, the styles all exude glamorous, precise and liberated style. With Kerastase, Kate's hair is more beautiful than ever.
This high-profile campaign will debut in May 2013 in anticipation of the launch of the Couture Styling Collection, which will be available beginning this June 2013.
Check out the exclusive behind-the-scenes video surrounding Kate and the Couture Styling photo shoot: http://youtu.be/IFVwfA8Wj9k
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