Kid Rock And Jim Beam Looking For One Lucky Fan To Serve As Rock Star's Personal Bartender The World's No. 1 Bourbon and Groundbreaking Artist Accepting Fan Applications for Once-In-A-Lifetime Experience on Kid Rock's "Best Night Ever" Summer Concert Tour

CLERMONT, Ky., May 8, 2013 /PRNewswire/ -- Kid Rock is upping the ante on his tour with a bold request – his very own personal bartender to create and serve Jim Beam® cocktails during his cross-country "Best Night Ever" tour. Through a nationwide search, Kid Rock and Jim Beam are accepting applications from fans 21 and over who are ready to take on this challenge and join the rock star himself as his resident bartender this summer. The winning fan will receive a prize package, personal mixologist training and the opportunity to bartend backstage for Kid Rock during three of his summer tour stops.

The once-in-a-lifetime opportunity will be awarded to one lucky fan who embodies the spirit, enthusiasm and creativity of our seven generations of Beam distillers to join Kid Rock on tour. The grand prize winner will have the opportunity to join the tour for three separate concert stops throughout the summer: Irvine, Calif. (July 26); Detroit, Mich. (August 10); and Chicago, Ill. (August 30); receive a training by Beam Master Mixologist Bobby "G" Gleason and a $10,000 prize package. Now through June 7, fans interested in applying can visit www.JimBeam.com/Music/Kid-Rock for more information, the official contest rules and application instructions. NO PURCHASE NECESSARY. Must be 21 or older to participate. Void where prohibited. Subject to complete official rules. Contest begins May 6, 2013, and ends June 24, 2013. 

"Kid Rock has helped make Jim Beam's decades-long music legacy even stronger," said seventh-generation Master Distiller and Jim Beam's great-grandson Fred Noe. "We figure it's time to pour him a drink or two, and we need our fans to help us make Kid Rock's perfect cocktail. It's a tough job, but somebody's got to do it!"

This year marks the fifth consecutive year that Kid Rock and Jim Beam have come together to bring legendary music experiences to fans across the country. Since partnering back in 2009, the World's No. 1 Bourbon and Kid Rock have launched breakthrough consumer programs that have provided one-of-a-kind opportunities for music and bourbon fans alike. This year builds on those groundbreaking music experiences as Jim Beam and Kid Rock honor their loyal fans with Jim Beam's Mix for Kid Rock Contest. Jim Beam is also sponsoring Kid Rock's 2013 concert tour, which kicked off earlier this year and concludes this September in Tampa, Fla.

For more information about Jim Beam's Mix for Kid Rock Contest, the "Best Night Ever" tour, or Jim Beam's music legacy, visit JimBeam.com/Music/Kid-Rock, www.Facebook.com/JimBeam or follow us on Twitter @JimBeamOfficial.

Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. Through drinksmart.com, Beam Inc. educates legal purchase age consumers about how to make responsible choices about alcohol.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2013 James B. Beam Distilling Co., Clermont, KY
All other trademarks are the property of their respective owners. 

CONTACTS:


Dan Cohen

Cecilia Cunningham

Beam Inc.

Edelman

847-444-7657

312-240-2840

Dan.Cohen@BeamGlobal.com 

Cecilia.Cunningham@Edelman.com

SOURCE Beam Inc.



RELATED LINKS
http://www.JimBeam.com/Music/Kid-Rock

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