WHITE PLAINS, N.Y., March 26, 2013 /PRNewswire-USNewswire/ -- Every baby is born to do something great! That's the inspiring message of the March of Dimes "imbornto" campaign now in Kmart stores. Shoppers can donate at the cash register to support the March of Dimes work to help more babies be born healthy. More information can be found at imbornto.com.
imbornto also provides consumers nationwide the opportunity to shop at Kmart stores around the U.S. for gift ideas for Mother's Day and Father's Day, while supporting the March of Dimes. The imbornto campaign builds on Kmart's three-decade commitment to improving children's health. Kmart's associates and customers have raised more than $106 million for the March of Dimes over the past 30 years.
"Kmart is giving back to the communities they serve," says Dr. Jennifer L. Howse, president of the March of Dimes. "With the support of Kmart's customers and associates, we can fund cutting-edge research and community programs that prevent disease and improve the health of babies."
"For three decades Kmart has been committed to March for Babies and improving children's health and wellness," said Ron Boire, executive vice president, chief merchandising officer and president, Sears and Kmart Formats. "Year-after-year, our associates, customers and SHOP YOUR WAY REWARDS℠ Members embrace the driving principle on which the March of Dimes was founded - many people giving a little can make a huge impact."
The March of Dimes was established in 1938 by President Franklin Delano Roosevelt and went on to fund the development of the first safe and effective polio vaccines before turning to its mission to improve the health of babies. Today, the March of Dimes is hard at work to prevent the epidemic of premature birth, which affects nearly a half million babies every year.
Kmart is also the top fund raiser and corporate sponsor of March for Babies which is held in more than 750 communities on the last weekend in April. Support for March for Babies is part of Kmart for Kidssm, the umbrella program for Kmart's philanthropic initiatives, which focuses on improving children's health and wellness.
Kmart encourages people to participate in March for Babies or the new imbornto campaign at any Kmart store nationwide through June 22, 2013. For more information on how to donate, put together a team, or find the nearest March for Babies walk, visit www.kmart.com/marchofdimes or www.marchforbabies.org. To follow March of Dimes on SHOP YOUR WAY, go to www.shopyourway.com/marchofdimes.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of SHOP YOUR WAY℠, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.
SOURCE March of Dimes