LBS Market in the APAC Region 2015-2019: Key Vendors are AdNear, Google, HERE, Jiepang, NavInfo, TeleNav and TomTom

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Dec 02, 2014, 07:35 ET

DUBLIN, Nov. 28, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "LBS Market in the APAC Region 2015-2019" report to their offering.

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LBS are information services that use real-time geographical data from a mobile device to provide security services, information, and entertainment. LBS applications are predominantly used by government organizations, consumers, and business enterprises. Business enterprises use LBS to increase employee productivity and supply chain efficiency.

LBS provide numerous applications to users such as location-based social media, LBA, navigation and tracking, geotagging, augmented reality, information services, and emergency services. LBS have made the day-to-day life of a consumer easier by providing assistance with a large number of applications with many benefits, at an economical cost.

The analysts forecast the LBS Market in APAC to grow at a CAGR of 33.20 percent over the period 2014-2019.

The LBS market in APAC can be classified into two major segments based on Usage and Users. On the basis of usage, the market is segmented into two categories: Indoor LBS and Outdoor LBS. On the basis of outdoor LBS services, the market is segmented into four categories: Location-based Search and Advertising, Location-based Tracking, Location-based Navigation, and Location-based Infotainment and Analytics. On the basis of users, the market is segmented into three categories: Individual Consumers, Enterprises, and Government Organizations.

The report, the LBS Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers China, India, and Japan as leading countries; it also covers the LBS Market in APAC landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

One of the emerging trends in the market is the increased adoption of location-based search and advertising. Advertisers use the location of a smartphone user to send targeted advertising campaigns. LBA is a more focused and efficient marketing tool for advertisers, providing an additional revenue source for LBS vendors. The mobile operators use LBA to offer free advertisement-funded navigation that helps them to both promote LBS and increase their profitability.

According to the report, one key factor driving the market growth is increased adoption of location-enabled devices in the APAC region. The popularity of LBS and demand for GPS-enabled handsets have increased significantly in densely populated APAC region countries such as India and China.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Usage

08. Outdoor LBS Services Market Segmentation by Services Category

09. Market Segmentation by End-users

10. Geographical Segmentation

11. Key Leading Countries

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Trends and their Impact

19. Vendor Landscape

20. Key Vendor Analysis

21. Other Reports in this Series

Companies Mentioned: