Leaders Draw Vision from JFK's Iconic Leadership Moment
Destination Brand Group's 64-second video A Leadership Moment provides leaders with historic perspective on the latent opportunity in this moment.
CHICAGO, May 24, 2011 /PRNewswire/ -- Tomorrow, on the 50 year anniversary of the leadership moment that ultimately resulted in man's greatest achievement - sending a man to the moon, A Leadership Moment introduces a new brand of business engineered to help executives inspire and lead their organizations onto the fastest route to the achievement of their objectives - their "moons." The video highlights the inspirational and responsible brand of leadership that JFK demonstrated in leading the U.S. out of recession, high unemployment and a rapidly growing national debt, by clearly defining a destination and focusing the nation's efforts and resources on the fastest route to that destination.
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Doug Bell and Larry Ross formed the Destination Brand Group (DBG) to help leaders embed a process for organizational excellence that measures and maximizes the return on all resources towards the leader's objectives. In a single day engagement, DBG leads executive teams through an experience - a series of interactive work sessions - that enables them to clearly define their destination and focus their efforts – through process and metrics - to optimize the outcome of every interaction their organization has with the market.
"In today's hyper-competitive market, organizations in position to consistently achieve maximum return in every interaction have a distinct advantage against their competitors," Bell states. "Leaders can't control the market but they can control - through process and metrics - how their organization interacts with the market. Every interaction is an investment and an opportunity to win or lose a customer for life."
"We have seen our process do amazing things in organizations," said Ross. "If we can share our process with all leaders, we can help organizations achieve maximum return for their efforts and investments, and in the process, eliminate all waste. The first step is to see the vision."
If you would like a sneak preview of the new www.destinationbrandgroup.com that will launch tomorrow, want more information, or would like to schedule an interview with the Destination Brand Group, please call Doug Bell at 312/659-1780 or e-mail Doug at [email protected].
SOURCE Destination Brand Group
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