MIAMI, Feb. 27, 2013 /PRNewswire/ -- Zumba® Fitness, the global, multimedia brand that fuses fitness, entertainment and culture into a dance party lifestyle, is taking the fitness party to the vibrant nightclub scene. Today the company announced that it has teamed up with internationally renowned DJ Lil Jon to launch the first-ever Zumba® Nightclub Series. The tour will combine the exhilarating party atmosphere of a Zumba dance-fitness class led by celebrity Zumba instructor Gina Grant, with the high-energy, turntable styling of Lil Jon for an amped up dance experience.
"Fitness and health are important to me, and Zumba fans hit me up all the time tellin' me how my songs and voice motivate them to get them through their workout," said Lil Jon. "Now we're helping to bring the Zumba experience to the nightclub scene. I'm excited to DJ this tour and give Zumba fans a fitness party they'll never forget!"
These "exercise in disguise" fitness parties are exciting for established Zumba fans and those who have never tried a Zumba class – they get to experience the Zumba program in a non-traditional workout atmosphere with club lighting, special effects and cutting-edge sound systems. Gina Grant is a globally recognized Zumba instructor who has led classes for thousands of people. She has been featured in media all over the world, acted as cover girl for the Zumba Fitness video games and has performed in nationally televised events.
"I love being a Zumba instructor because my goal is to get people to move and be active in a fun way," said Gina Grant. "This nightclub series is such an incredible opportunity to get the world to dance and be healthy. The nightclub is the perfect venue for this and Lil Jon's DJ skills will light up the room with energy!"
As an added bonus, multi-platinum producer Lil Jon recorded his newest song "Work" specifically for Zumba. The rapper and DJ debuted the track earlier this month at the Zumba Instructor Conference in Los Angeles in front of 3,000 instructors and the bold and upbeat choreography will soon be seen in classes all around the world. "Work" will be available to the general public on iTunes next month, serving as the official theme song for the nightclub series.
The launch of the Zumba Nightclub Series featuring Lil Jon and Gina Grant was inspired by a global trend where Zumba classes are being taught at nightclubs. Since these classes take place during off hours, when most nightclubs are closed for business, it opens up an entirely new revenue stream for the venues. Kicking off on April 9th and wrapping up on April 13th, the tour will be rolled out across four cities and six shows. City stops include:
April 9th – Wonderland Ballroom – Boston, MA
April 10th – Stage AE – Pittsburgh, PA
April 11th – Amazura – Queens, NY
April 13th – Bogart's – Cincinnati, OH
About Zumba® Fitness, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core), and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
A quick note about the ZUMBA® trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines:
- Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA";
- Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc.
- Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.
Please DO NOT:
- Use Zumba as a verb--for example, do not write: "Once you Zumba, you'll be hooked."
- Use Zumba as a noun--for example, do not write: "They were doing Zumba" or "Zumba is great."
- Change the trademark--for example, do not write "Zumbamania" or "Zumbarina."
About Lil Jon:
For the last decade, the words "Yeah," "Ok" and "What" have been synonymous with Grammy award winning artist Lil Jon. He has been one of the most prominent figures in music and pop culture alike, performing for hundreds of thousands of fans with Afrojack, Steve Aoki and Sydney Samson at Ultra Music Festival. The last few years have proven that he's a mainstay in music as he went back to his roots DJing - with a residency at The Wynn/Encore in Las Vegas - bringing his "Let's Lose It" tour all across the country and over-seas. Lil Jon continues his ongoing marketing prowess with an Oakley endorsement deal (since 2005), becoming a Don Julio tequila brand ambassador and will be launching his own clothing line 2Vicious. His marketing chops came in helpful when casted on NBC's primetime show Celebrity Apprentice (Spring 2011) quickly becoming a fan-favorite nationwide. Lil Jon will be back on primetime television this Spring 2013 on the cast of Celebrity Apprentice All-Stars where he will play for the American Diabetes Association.
SOURCE Zumba Fitness, LLC