Little Hug Cash Winner Uses Prize To Teach A Wonderful Lesson

VERONA, Pa., June 25, 2013 /PRNewswire/ -- When iconic kids brand Little Hug Fruit Barrels decided to put instant cash prizes into some juice drink cartons, they were appealing to the tried and true attraction consumers have to win "free" money.  "While we know moms buy our Little Hug for taste kids love and because it has only 2 grams of sugar and 10 calories," comments Tim Barr, the Vice President of Marketing for the brand, "we like to think it helps to have a little something extra."

So, the story of the first winner in the Little Hug Barrel Full of Cash game came as a wonderful surprise.  Robert Horne, a Special Education Teacher from Gainesville, Georgia wanted to give a nice end of the school year party for his students. He went down to Walmart and picked up 4 cartons of Little Hug Fruit Barrels – a drink his kids love. When he opened one of the cartons, he found a winning game ticket inside for a $3,000 instant prize. What an incredible way to be rewarded for his generosity!   "When I picked up the Little Hug, I wasn't thinking about the cash prizes...just ending the school year with a smile," said Mr. Horne, who has taught in Gainesville for many years.

"We were so thrilled to hear that a teacher won while buying a treat for his Special Ed kids, that we naturally asked, 'what are you going to do with the prize?'" said Barr. The answer?  Mr. Horne plans to use the cash prize to buy new iPads for his class.  He says new technologies are great tool for teaching something in just about every subject area, including an app that lets kids add and subtract coins to improve their math skills.

Sure, high tech apps are a great tool for educators at every level today. But, you can't beat the traditional values that teachers like Mr. Horne bring to school!  That's a perfect match for the Little Hug brand, which has stood for bringing great value to parents and a taste that puts a smile on kids' faces for 39 years.  

In case you have a great idea for what you'd do if you opened a carton of Little Hug and found instant cash inside, you still have a chance to find out, because most of the prizes, including the $10,000 Grand Prize, two $2,000 and $1,000 game tickets are still in the boxes available at grocery and Walmart stores waiting to be claimed.  If you don't find cash in your next carton of Little Hug, go to www.littlehug.com to enter an online version of the sweepstakes. And, if you're lucky enough to win, don't forget to share your story!

About Little Hug Fruit Barrels
Introduced in 1974, Little Hug Fruit Barrels have been a favorite for kids and parents for almost 4 decades. The 8 oz. fruit drink, with its iconic barrel-shaped bottle and foil cap, was the first single-serve kids' drink on the market. Little Hug Fruit Barrels are available as individual bottles, 6 packs and 20 and 40 count variety packs and are sold in grocery stores, convenience stores, mass merchandisers, drug stores and warehouse clubs across the U.S. Little Hug Fruit Barrels is a brand of the American Beverage Corporation. For more information, please visit http://littlehug.com or like us on Facebook at facebook.com/LittleHugFruitBarrels

About American Beverage Corporation
American Beverage Corporation (ABC) is a leading North American consumer beverage company engaged in the manufacturing and marketing of branded fruit flavored beverages. ABC's headquarter is based in Verona, Pennsylvania.

Related Links:
Little Hug Homepage
Little Hug Barrel Full of Cash Promotional Microsite

SOURCE American Beverage Corporation



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