LivePerson Launches Keyword Lift, an Intelligence Tool that Increases Conversions from Paid Search
-Early adopters see success with Keyword Lift; leading UK company experienced a 245% lift in conversion rates.
-Keyword Lift enhances intelligence capabilities of LP Marketer
NEW YORK, May 23, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time intelligent engagement solutions that increase conversions and improve the customer experience, today announced the launch of Keyword Lift, a tool that increases conversions from paid search through intelligent, post-click marketing.
Keyword Lift leverages paid search campaign data and uses LivePerson proprietary analytics to identify the keywords with the greatest potential to boost ROI. Personalized content, ranging from coupons to download links, is delivered to selected visitors, driving higher conversions and an improved customer experience. Content is delivered through LP Marketer, LivePerson's award-winning personalization solution that targets visitors in real-time with personalized messages and offers, across websites, social media, and mobile devices.
Keyword Lift works continuously in the background and is capable of automatically adjusting to changes in user behavior, as well as changes to search campaigns and website content. New opportunities to optimize sales are automatically identified, and the most relevant keywords are targeted. Keyword Lift deploys quickly and with virtually no IT involvement.
"Web and search engine marketing has become a key component of any business's success. With Keyword Lift, businesses can optimize the performance and yield of their pay-per-click campaigns, while also delivering a more personalized, engaging and relevant site experience for visitors," said Rob LoCascio, CEO and Founder of LivePerson. "We have found that when you deliver content to visitors that is actually derived from their search, bounce rates decrease, click through rates increase and overall conversions are lifted."
Early adopters are already seeing success with Keyword Lift and have experienced conversion rate increases ranging from 21% to 245% for the targeted keywords. IPSL, one of the UK's largest suppliers of PVC wall and ceiling cladding panels, implemented Keyword Lift to increase the ROI of its Google AdWords campaign, as well as to optimize its visitor engagement. Because IPSL relies on internet sales for 75% of their revenue and is the primary source of first-time clients, they invest heavily in Google AdWords campaigns. While IPSL had previously achieved good success with search engine marketing, they began to experience a leveling-off of their results and sought ways to lift the ROI of their pay-per-click spend.
"Our immediate success with Keyword Lift has been tremendous. After just one month, we saw an incredible 245% lift in the conversion rates for the keywords targeted by Keyword Lift," said Alan Matchett, Managing Director at IPSL. "Keyword Lift is one of the most important pieces of technology we have put into place in our web marketing efforts. We are engaging with more customers, increasing conversions and maximizing our overall online presence."
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables businesses to proactively connect in real-time with their customers via chat, voice, and content delivery at the right time, through the right channel, including websites, social media, and mobile devices. This "intelligent engagement" is driven by real-time behavioral analytics, producing connections based on a true understanding of business objectives and customer needs.
More than 8,500 companies rely on LivePerson's platform to increase conversions and improve customer experience, including Hewlett-Packard, IBM, Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.
LivePerson received the CODiE award for Best Content Management Solution in 2012 and for Best Ecommerce Solution in 2011, and has been named a Company of the Year by Frost and Sullivan in 2011. LivePerson is headquartered in New York City with offices in San Francisco, Atlanta, Tel Aviv, London and Melbourne.
For more information please visit http://www.liveperson.com.
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Statements in this press release regarding LivePerson that are not historical facts are forward-looking statements and are subject to risks and uncertainties that could cause actual future events or results to differ materially from such statements. Any such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. It is routine for our internal projections and expectations to change as the quarter and year progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we are under no obligation to inform you if they do. Actual events or results may differ materially from those contained in the projections or forward-looking statements. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation: potential fluctuations in our quarterly and annual results; the adverse effect that the global economic downturn may have on our business and results of operations; competition in the online sales, marketing, customer service and online engagement solutions markets; our ability to retain existing clients and attract new clients; risks related to new regulatory or other legal requirements that could materially impact our business; impairments to goodwill that result in significant charges to earnings; volatility of the value of certain currencies in relation to the US dollar, particularly the New Israeli Shekel, U.K. pound and Euro; risks related to our international operations, particularly our operations in Israel, and the civil and political unrest in that region; responding to rapid technological change and changing client preferences; our ability to retain key personnel and attract new personnel; risks related to the ability to successfully integrate past or potential future acquisitions; technology systems beyond our control and technology-related defects that could disrupt the LivePerson services; increased allowances for doubtful accounts as a result of an increasing amount of receivables due from customers with greater credit risk; privacy concerns relating to the Internet that could result in new legislation or negative public perception; risks related to the regulation or possible misappropriation of personal information belonging to our customers' Internet users; legal liability and/or negative publicity for the services provided to consumers via our technology platforms; risks related to protecting our intellectual property rights or potential infringement of the intellectual property rights of third parties; and risks related to our common stock being traded on more than one securities exchange, which may result in additional variations in the trading price of our common stock. This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward-looking statements. Readers are referred to the reports and documents filed from time to time by us with the Securities and Exchange Commission for a discussion of these and other important risk factors that could cause actual results to differ from those discussed in forward-looking statements.
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SOURCE LivePerson, Inc.