SEATTLE, June 5, 2013 /PRNewswire/ -- In an effort to encourage people of all ages to add one thing to their daily routine to improve their health, Seattle Cancer Care Alliance (SCCA) and Whole Foods Market launched a new partnership with C89.5, Nathan Hale High School's student-run radio station. The "Do One Thing" campaign spotlights student-generated messages about the importance of little steps towards a healthier lifestyle and extends across radio, social media, and events. Through promoting healthy lifestyle choices for people in an easy and accessible way, SCCA hopes to empower people to take charge of their health choices and highlight how everyday habits translate into cancer and other disease prevention.
Initially started as a grassroots movement by Nathan Hale High School students in a journalism class, Do One Thing has developed into a multimedia campaign that faculty predict will inspire regional participation by students as well as adults. As part of the campaign, students have worked with SCCA to produce videos showcasing the "one thing" they do every day to lead a healthier life, in hopes of inspiring others to add one healthy action to their daily routine. Lev Marcus, a high school senior, used his video to encourage other students to add exercising to their daily schedule. Previously overweight and inactive, Lev decided to make a positive change and picked up weight lifting and pole vaulting. He developed a passion for exercise, proving to be a talented athlete and recently won the State competition. As a result he has become an active, athletic, and healthy teenager.
To support the importance of a healthy lifestyle, SCCA doctors are also participating in the campaign as well. Dr. Scott Ramsey, a director of the SCCA Cancer Prevention Clinic is an active member of the SCCA/Starbucks Cycling team.
"The incidence of cancer among American men and women is high, yet research shows that a large number of cancer cases may be prevented by healthy lifestyle choices," says Dr. Ramsey, a full member in the Cancer Prevention Program, Public Health Sciences Division at the Fred Hutchinson Cancer Research Center and professor in the School of Medicine, School of Pharmacy, and the Institute for Public Health Genetics at the University of Washington. "Competing in bike races is just one of the things I do to stay active and I encourage my patients to make healthy choices in their daily lives as well."
SCCA is at the forefront of preventive medicine through research studies aimed at warding off cancer or spotting it at its earliest stages, as well as providing patients with access to the Cancer Prevention Clinic. The clinic provides ongoing, comprehensive cancer screening, risk assessment, nutritional consultations, counseling services, and preventive care to help Puget Sound-area residents stay healthy and cancer-free.
To learn more about the Do One Thing campaign or to share your "one thing," visit www.c895.org/onething/.
About Seattle Cancer Care Alliance
Seattle Cancer Care Alliance is a cancer treatment center that unites doctors from Fred Hutchinson Cancer Research Center, UW Medicine and Seattle Children's. Our goal, every day, is to turn cancer patients into cancer survivors. Our purpose is to lead the world in the prevention and treatment of cancer. SCCA has five clinical care sites: an outpatient clinic on the Hutchinson Center campus, a pediatric inpatient unit at Seattle Children's, an adult inpatient unit at UW Medical Center, a medical oncology clinic at Halvorson Cancer Care, and a radiation oncology clinic at UW Medicine / Northwest Hospital. Additionally, proton therapy services are provided at SCCA Proton Therapy, A ProCure Center. For more information about SCCA, visit www.seattlecca.org.
About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 69,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 325 stores in the United States, Canada and the United Kingdom.
SOURCE Seattle Cancer Care Alliance