Loehmann's CEO Steven Newman To Appear On CBS's "Undercover Boss" Friday, October 4 Retail Executive Gets an Earful in Stores...and a Few Lessons in the Crazy World of E-Commerce

NEW YORK, Oct. 1, 2013 /PRNewswire/ -- Steven Newman, CEO of Loehmann's, the nation's leading upscale designers-for-less retailer, will appear on CBS's "Undercover Boss" on Friday, October 4 (8:00-9:00 p.m., ET/PT).

The executive of the original off-price retail chain, with 39 stores in 11 states in addition to www.loehmanns.com, went undercover in a few stores around the country in a variety of roles, including order processing at the Loehmann's Distribution Center, visual merchandising, personal shopper, and sales associate. In one experience, Newman got through potentially awkward moments helping female customers shop for bras.  During a different assignment, Newman had to hold his tongue when an employee rushes through training on how to merchandise apparel, which for Newman, a seasoned fashion executive, proved to be incredibly difficult.

"Being 'Undercover Boss' was truly a once-in-a-lifetime, all-consuming experience that really took over my life.  The various roles I took on provided critical reminders, like how many steps actually go into processing one online order for a customer, and that you can't take for granted that the communication you drive always makes its way to all the associates in all of our stores," said Newman.

During the course of the show, Newman had the opportunity to make several lucky employees' dreams come true (tune in to see who and how).  "Every Loehmann's employee has the opportunity to create a fabulous experience for our customers.  It was incredibly rewarding to be able to impact those people's lives in a personal way. On a professional note, this experience also provided me the chance to transfer the success of how one associate used technology to be more effective, to others in her role," Newman adds.

Newman's decision to go undercover stemmed from his first love of spending time in stores combined with the opportunity to do so unrecognized and, as such, see what really goes on. Newman joins the ranks of CEOs who have appeared on "Undercover Boss" from companies such as Cinnabon, Moe's Southwest Grill, 7-Eleven, ADT, NASCAR, 1-800-Flowers, Subway and DirecTV and is the first women's apparel retail CEO to go undercover for the show. 

For a preview of Newman's episode, click here

UNDERCOVER BOSS is a two-time Emmy Award-winning reality series that follows high-level corporate executives as they slip anonymously into the rank-and-file of their own companies.  Each week, a different executive will leave the comfort of their corner office for an undercover mission to examine the inner workings of their corporation.

LOEHMANN'S gives shoppers the edge on designer fashion with prices 30% to 65% off department stores every day.  The store is known for providing great savings on straight-from-the-runway fashion by today's leading designers. LOEHMANN'S operates 39 stores in eleven states and D.C., in addition to loehmanns.com.  The chain provides an exciting discount shopping experience targeted to fashion aficionados and offers women's dresses, suits, sportswear, shoes, handbags, and accessories, as well as menswear, and more. For store locations visit Loehmann's website.  Follow LOEHMANN'S on Twitter and like LOEHMANN'S on Facebook.

SOURCE LOEHMANN'S



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