PALO ALTO, Calif., Sept. 24 2012 /PRNewswire/ -- LYFE Kitchen, the lifestyle brand of great-tasting, good-for-you food, including a restaurant in Palo Alto and a retail product line of ready-to-eat meals, announced that Jennifer Garner, globally acclaimed actress, philanthropist and lifestyle role model, is joining the brand. Garner will serve as charitable and strategic advisor and a member of LYFE Kitchen's ambassador panel, in an effort to spread awareness to active moms and families and to further the brand's commitment to practice social and environmental responsibility.
"Ms. Garner is a perfect fit for the LYFE Kitchen team, as someone with a busy, active lifestyle, and who cares about good, nutritious food," said LYFE Kitchen Founder and Retail CEO, Stephen Sidwell. "During the past year, we've put together the right team of chefs, business leaders and wellness and health experts to help create the LYFE Kitchen menu, restaurant and exciting retail offerings. Today's announcement of Jennifer Garner as a LYFE Kitchen ambassador also represents a significant milestone in our history, as we work toward our mission of helping moms and busy families by providing great-tasting, convenient, affordable and healthy meals to meet the demands of their hectic lifestyles."
LYFE Kitchen and Garner invite you on a nationwide movement to "TASTE LYFE," a pledge to live a healthy, active lifestyle, which includes good, nutritious food. LYFE is an acronym for "Love Your Food Everyday" and represents more than great-tasting, convenient food that is good for you. The brand embodies a lifestyle, represented by three core pillars – "Eat Good. Feel Good. Do Good" – and encourages others to do the same.
"Additionally, we admire Jennifer's cause-related initiatives with her charity work, and we look forward to using her expertise as LYFE Kitchen grows the 'Do Good' pillar," said Sidwell. "The LYFE Kitchen brand is about an all-encompassing lifestyle, and we encourage the nation to experience it by joining the 'TASTE LYFE' movement."
LYFE Kitchen, recently referred to by Wired magazine as "the future," announced its exciting partnership with Garner at an event hosted in San Francisco on September 18. Garner and LYFE's Vice President of Product Development, John Mitchell led a cooking demonstration and tasting of LYFE Kitchen meals for active and busy moms, demonstrating how delicious and nutritious food can be readily accessible every day.
Today, LYFE Kitchen also announces the expansion of its retail product line of chef-inspired meals to Northern California Safeway stores and to New York City via Fresh Direct. The meals offer convenience for the on-the-go family and feature fresh, great-tasting, good-for-you dishes that are preservative-free, contain zero-trans fat and use antibiotic and hormone-free meats.
The product line of individually-portioned frozen meals, which will be available for purchase on Fresh Direct beginning in Oct. as well as rolling out at 110 Northern California Safeway stores this fall, includes:
- Orange Mango Chicken with Whole Grains, Kale & Broccoli
- Chicken Chile Verde with Corn Polenta and Black Beans
- Lemon-Spiced Barramundi with Market Greens, Mushrooms and Soba Noodles
- Steel-Cut Oatmeal with Quinoa & Mixed Fruit
Additional retail products available on Fresh Direct, include:
- Farmer's Market Frittata with Mushrooms, Goat Cheese & Sweet Potato Hash
- Whole Grain Penne Pasta with Turkey Meatballs
- Nine Grain Pilaf with Sweet Chile Beef & Steamed Vegetables
- Whole Grain Pilaf with Sweet & Zesty Vegetable Peperonata
LYFE Kitchen looks forward to sharing news on national retail distribution this fall. Currently, all eight meals are also available to Seattle residents on AmazonFresh. A new line of Prepared Family Meals, which are refrigerated family-sized (4 servings per package) will be re-introduced to Northern California Costco stores later this year, after a successful initial debut earlier this summer, including:
- Thai Style Green Curry Sauce with chunk vegetable melody
- Chicken Poblano Verde with tangy tomatillo herb salsa
- Thai Sweet Chili Beef with tangy chile sauce and crunchy water chestnuts
About LYFE Kitchen
LYFE Kitchen is a lifestyle brand that provides great-tasting, good-for-you food. With a restaurant that opened in Palo Alto in 2011 and a retail product line of ready-to-eat meals featuring recipes that champion taste, nutrition and convenience, LYFE Kitchen allows all to "Love Your Food Everyday." LYFE Kitchen founders include: Stephen Sidwell, LYFE Kitchen Founder and CEO of Devante Capital; Mike Roberts, former Global President and Chief Operations Officer for McDonald's Corporation; and Mike Donahue, former Chief Communications and External Relations Officer for McDonald's USA.
SOURCE LYFE Kitchen