Marketo Positioned as a "Visionary" in Gartner's Magic Quadrant for Multichannel Campaign Management
SAN MATEO, Calif., June 3, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced it has been positioned by Gartner, Inc. in the "Visionaries" quadrant in the Magic Quadrant for Multichannel Campaign Management (MCCM).
The evaluation is based on a combination of Marketo's completeness of vision and ability to execute as well as its industry-leading partner program called LaunchPoint™. Comprised of more than 250 solutions, LaunchPoint™ allows Marketo's partners and third parties to plug into the company's customer engagement platform which acts as the marketing system of record and helps users orchestrate, communicate and measure inbound and outbound offers to customers across websites, mobile, social, direct mail, call centers and email.
Gartner expects spending on MCCM software to reach almost $914 million in 2014, a growth rate of 24 percent. Digital marketing has sparked this growth because it enables new techniques that can grow revenue faster — for example, inbound marketing, real-time marketing and data-driven marketing. In addition, new technologies, such as social and mobile, open not just new channels, but also new ways of engaging customers.
"Our mission is to help marketers create one-to-one marketing and build valuable lifetime customer relationships across all channels," said Sanjay Dholakia, chief marketing officer at Marketo. "We believe Gartner's recent magic quadrant report is validation of our strategy and highlights our unique ability to help marketers succeed in a digital world. As we continue to innovate with new capabilities such as Real-Time Personalization , Marketo Calendar and Marketo SEO, we will continue to help marketers thrive in this fast-paced, demanding world of customer engagement."
To learn more about Marketo, the customer engagement platform and capabilities such as Real-Time Personalization, Calendar and SEO, visit www.marketo.com.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.