MCLEAN, Va., Nov. 30, 2014 /PRNewswire/ -- Mars, Incorporated announced today that it has successfully completed its acquisition of the IAMS® and EUKANUBA® brands from The Procter & Gamble Company (NYSE: PG) in Taiwan, Singapore, Malaysia and Brunei. This follows an agreement announced by the companies earlier in 2014 and receipt of all necessary regulatory approvals. Mars has already acquired Procter & Gamble's pet food business in North America, Latin America and other select countries.
The IAMS® and EUKANUBA® brands will be part of Mars Petcare, joining leading brands PEDIGREE®, WHISKAS®, CESAR®, SHEBA®, ROYAL CANIN® and NUTRO®. This move is a strategic addition to the company's robust pet care portfolio that will enable Mars Petcare to meet the needs of more customers and pets in the region.
"Owning a pet is an important part of many people's lives. In Singapore and Taiwan, for example, over four million pet cats and dogs provide invaluable companionship and facilitate human interaction and social connections," said John in de Braekt, Regional President, Asia Pacific, Mars Petcare. "IAMS® and EUKANUBA® are great products that complement our existing brands. These welcome additions will help us better meet the needs of our much loved pets."
Mars Petcare, the largest business for Mars, Incorporated, is one of the world's leading pet food and veterinary care providers and employs more than 37,000 Associates across 50 countries.
About Mars, Incorporated In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA ® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars.
SOURCE Mars, Incorporated