LOS ANGELES, May 20, 2013 /PRNewswire/ -- Beyond Meat™, the makers of plant-based protein foods that take the animal out of meat, announced the national rollout of Beyond Meat Chicken-Free Strips offering consumers a plant protein that is being touted as the most realistic chicken substitute to hit the market.
The company provides consumers with clean, plant-based proteins that perfectly replicate the taste, texture and nutritional benefits of meat. Backed by Twitter co-founders, Biz Stone and Evan Williams' Obvious Corporation investment firm and San Francisco-based Kleiner Perkins Caulfield & Byers, Beyond Meat's first introduction - Chicken-Free Strips - has been in the works for a decade.
Passionate about improving health, reducing ecological footprint and improving animal welfare, Beyond Meat Founder and CEO Ethan Brown believes Americans are ready for more choices when it comes to protein. Specifically clean, plant-based proteins that deliver 20 grams of protein per serving. By launching a chicken substitute that doesn't sacrifice on taste, chew or satisfaction, he believes anyone looking to reduce meat consumption will be able to do so quite easily.
"We believe the future of protein is animal-free. We want Beyond Meat to be sold as a meat alternative in places where you would ordinarily find meat. Whether that is in the meat case at your local grocery store or at your local fast food restaurant chain," Brown explained. "This is very different from how meat alternatives are positioned today where you have to hunt them down in a separate refrigerated section far from areas where you would find meat."
Beyond Meat is on its way. They just launched their Chicken-Free Strips nationally in Whole Foods Market in April 2013. Tropical Smoothie will be the first national restaurant chain to offer Beyond Meat as a substitute for chicken in salads and sandwiches in 338 locations across 36 states beginning on May 21, 2013.
Beyond Meat Chicken-Free Strips are made with a blend of pea and soy protein offering consumers 20 grams of protein per 3 ounce serving and 120 calories (by comparison a 3 ounce serving of chicken breast also has around 20 grams of protein). Plus, these plant-based strips have no saturated or trans fat and are cholesterol free, gluten free, dairy free, meat free, egg free, GMO free, hormone free, antibiotic free and guilt free. They are available in three flavors: Southwest, Lightly Seasoned and Grilled.
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SOURCE Beyond Meat