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Media Monitoring: Who, What, When, Where, Why (and How) Just Got More Accessible

MediaVantage from PR Newswire has added access to radio content to paint the full picture of the media landscape--and keep your brand ahead of the conversation curve (or reputational issue, as the case may be).

Feb 27, 2014, 10:58 ET from PR Newswire Association LLC

NEW YORK, Feb. 27, 2014 /PRNewswire/ -- If 2013 taught us anything, it was that even the biggest brands are not immune to reputational issues and crises. From ill-conceived tweets to slow responses to customer issues, many events emphasized the need for a brand to have a reputation management and media monitoring strategy; it is not enough to be simply reactive, the best companies are proactive.

Multimedia Content Requires Multimedia Monitoring
PR Newswire announced access to new radio content in its MediaVantage monitoring platform, available as an add-on content set, strengthening its already robust line-up of print, online and social content. Marketing and communications professionals will now be able to monitor key issues and topics across all media, helping to identify trends that can affect their business and proactively manage a crisis. As multimedia becomes a driving force in producing messages that generate pick-up and coverage across multiple channels, increased access to audio and video monitoring will help clients track successful communications efforts across media types.

"Since its inception, MediaVantage  has helped brands understand their place in the media landscape," said Martin Murtland, Senior Vice President, Platforms & Data, PR Newswire. "Radio is showing resurgence, in the number of FM channels and growth in online radio streaming subscriptions. With access to radio content, MediaVantage clients can round out their monitoring efforts and take action on conversations as they develop." 

MediaVantage: New Features Bolster Monitoring, Identify Communications Opportunities
MediaVantage provides a real-time, enterprise-wide media monitoring system to keep your organization's communications team on message and in front of reputation issues. Operating within a single workflow dashboard, MediaVantage provides global media coverage of brands and the critical topics you specify, and allows your team to extract and analyze valuable insights from what can seem an overwhelming amount of data. Working within the platform can help you:

  • Monitor, review and analyze your topics in one dashboard, and categorize tagged content to report on project, issue or topic-specific coverage.
  • Compare your media coverage (via hits, outlets and sentiment) against competitors and other industry players.
  • Produce Media Metric Reports for more comprehensive review for key stakeholders.
  • Create and store an Editorial Calendar that incorporates advanced search functionality that allows you to research pitch opportunities.
  • Access PR Newswire's comprehensive Global Media Database to connect with media from over 800,000 contacts and outlets.
  • Control access to sensitive topics with user rights management.
  • Tailor your monitoring efforts and MediaVantage experience with the support of a world-class Professional Services team.

To learn more about comprehensive media monitoring and reputation management with PR Newswire's Media Vantage, visit: prnewswire.com/products-services/mediavantage/.

About PR Newswire                                   
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

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