MRM//McCann Promotes Jill Cooley EVP, Worldwide Account Director to Lead General Motors Global Account, Tamy Harms Appointed President MRM//McCann Detroit

Nov 26, 2014, 11:20 ET from MRM//McCann

NEW YORK, Nov. 26, 2014 /PRNewswire/ -- Michael McLaren, CEO of MRM//McCann, a global customer experience marketing agency made two announcements today.  Jill Cooley, currently EVP, Managing Director of MRM//McCann Detroit is being promoted to the global position of EVP, Worldwide Account Director.  In addition, award winning agency executive Tamy Harms is being appointed to the role of President for MRM//McCann Detroit.

Working closely with Bill Kolb, Chairman of MRM//McCann, Jill will be leading one of the Agency's largest global clients, General Motors and driving further collaboration and integration with Commonwealth//McCann on the global Chevrolet business.

"As our great work for General Motors continues, we know that we must continue to work tirelessly to drive the business. With Jill in her new role, we add another key piece to the team that is helping drive General Motor's growth and reputation of being the leading automaker. Jill has an outstanding track record of both agency and client experience, and I know she will bring passion for the business to this new role" states Kolb.

McLaren adds, "Jill is a smart, strategic thinker with the ability to deliver great work and build strong, lasting relationships with clients and throughout every level of our organization. She is relentless in pursuing opportunities to expand the General Motors business and bring new marketing and technology solutions to our clients.  Jill will be leading the global General Motors business across all regions for MRM//McCann. With her proven experience, I am confident we will continue to nurture and grow this critical client relationship."

"We are also delighted that Tamy has joined us to lead MRM//McCann Detroit.  As an industry leader with wide ranging integrated communications experience, Tamy is a well-known and respected client partner. As our business expands, we look forward to her ongoing leadership in ensuring we deliver stellar results for our world-class clients. I have no doubt Tamy will make a tremendous contribution to our agency," says McLaren. 

Tamy was most recently President of WPP's POSSIBLE in Cincinnati where she led that agency's largest office in their global network.  She led top-ranked clients such as Procter & Gamble, ConAgra Foods, J.M. Smucker and Build-A-Bear, to name a few. She has also won numerous industry awards.   

Prior to POSSIBLE, she held senior executive positions at Digitas where she led the Detroit office and was recognized with many honors for work on Buick, GMC and GM.  In keeping with MRM//McCann's own focus on creating best-in-class workplace environments, Tamy has been noted for her ability to build winning workplace cultures.  She has also held positions at Carlson Marketing Group, McCann Erickson and Leo Burnett

Jill has been Managing Director of MRM//McCann's Detroit office since 2012, earning recognition for the office as a Detroit Free Press "Top Workplace in Michigan" and as a "Great Rated" company by Great Places to Work.  She has 20+ years of cross-functional marketing experience along with a unique breadth of perspective on the business, having worked on the client, agency, and consulting sides of the marketing industry. During assignments for General Motors, she led communications campaigns for numerous brand campaign launches; leading to dramatically increased awareness and sales.  Additionally, her diverse background, from strategic planning, advertising, consumer promotions and media planning, to digital, event marketing, CRM and research—all drive a holistic and passionate view of the customer's entire brand experience.

About MRM//McCann
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (NYSE: IPG). We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today's multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrm-mccann.com.

Sue Geramian
646-865-6041
sue.geramian@mrm-mccann.com

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