New Schick Hydro® Blast Brings Portability and Style to Highest Rated Razor in Schick History New shave system lets men "Have a Blast" by providing a comfortable, hydrating shave, refreshing experiences and prizes, and a travel cap packaged with every Blast razor

SHELTON, Conn., April 7, 2011 /PRNewswire/ -- Today Schick® unveils the second generation of its game-changing Hydro razor, the Schick Hydro® Blast. The bold new designs of Schick Hydro® Blast razors, in both five and three blade models, combine with an innovative new travel case freeing men to get Schick's best shave for their skin anytime, anywhere. The innovative technology of Schick Hydro® Blast razors, combined with two variations of Schick Hydro™ shave gel, deliver the ultimate skin comfort system.

"Schick Hydro® Blast provides a comfortable, hydrating shave, at a great price," said Patrick Kane, senior brand manager for Schick. "We want men to experience the difference, and show that they don't have to compromise on a dramatically improved shave – even when they're on the go."

Which is good news for men, at least according to new data from Schick Hydro. The Schick Hydro® Blast "Skin-Dex" finds a full 75 percent of men always pack a razor for the road and 82 percent believe that shaving should be a seamless part of their on-the-go lifestyle. Furthermore, guys who shave frequently (five times per week or more) are more likely to take their vacation time – all while earning more money  than their scruffy counterparts.

To help men reap all the benefits they stand to gain from shaving --- no matter where they end up --- Schick Hydro® Blast is kicking off the "Have a Blast" campaign, which will award free travel gear, vacation trips, and other exclusive prizes, ranging from iPads to digital cameras. People can enter to win on the Schick Hydro Facebook page, www.facebook.com/hydroexperience. Daily prizes will be awarded on the site from April 4th through July 1st, and a grand prize trip will be awarded in September.

Schick Hydro® Blast lets guys "Have a Blast" by providing a hydrating shave and refreshing experiences. Innovative skin guards, an advanced hydrating gel reservoir, a flip trimmer and an ergonomically effective handle combine with Schick Hydro shave gels to deliver the ultimate skin comfort system. New to every Schick Hydro® Blast razor is a travel case for added convenience on the go to protect the hydrating gel reservoir and razor cartridge for longer lasting smooth shaves.

Schick Hydro® Blast razors are available in three- and five-blade models for an average price of $7.99 (Schick Hydro® Blast 3) and $8.99 (Schick Hydro® 5). The Schick Hydro® Blast 3 delivers high performance and protection for men seeking top performance at a better value than comparable alternatives. The Schick Hydro® Blast 5 offers the latest in razor technology, including a never before seen Flip Trimmer. A pack of four Schick Hydro® refill blades is available for an average price of $11.49 (Schick Hydro® 5) and $7.99 (Schick Hydro® 3).

Contact:


Melle Hock

Bjorn Trowery

Edelman

Edelman

(212) 642-7793

(212) 704-4556

melle.hock@edelman.com

bjorn.trowery@edelman.com



About Energizer Personal Care

Energizer Personal Care, LLC , a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick Hydro®, visit www.facebook.com/hydroexperience Energizer, Schick, and Schick Hydro are Energizer trademarks.  Other trademarks are property of their respective owners.

SOURCE Energizer Personal Care



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