Nissan Launches "Todos <3 Nissan" Latino Social Media Campaign

FRANKLIN, Tenn., Sept. 29, 2011 /PRNewswire/ -- In support of  its Nissan en Espanol Facebook fan page, Nissan Americas has launched a new promotional campaign, "Todos <3 Nissan." Now through Oct. 28, the campaign offers Nissan enthusiasts the opportunity to show their "love" for the brand and win prizes that include gas cards.

(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )

"The Latin community is vitally important to Nissan, and we want our Latino customers to understand how much we value and appreciate them," said Erich Marx, Director Social Media and Interactive Marketing. "The contest gives us the chance to say 'thank you' and connect with loyal Nissan en Espanol fans who use Facebook to stay in touch with family and friends. We also hope to encourage new Facebook users to become fans of Nissan en Espanol."

Contestants must be 18 years or older and a legal resident of the United States. For every 100 people that sign up for the promotion by clicking "me gusta," the amount of the prize will increase. No purchase is necessary and prizes will be awarded randomly each week to registered participants. Winners will be notified by mail. To participate and to review the rules and regulations, please visit www.facebook.com/NissanEspanol.

About Nissan Americas

In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.

About Nissan

Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.

SOURCE Nissan North America



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