One-third of Black Friday Online Revenue Was Mobile

29 Nov, 2014, 18:43 ET from Branding Brand

PITTSBURGH, Nov. 29, 2014 /PRNewswire/ -- Retail's largest mobile commerce platform provider, Branding Brand, today released the results of its Mobile Commerce Index (MCI) for Black Friday, which reported significant increases in smartphone and tablet shopping. Just over one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent over last year. Ninety percent of these consumers were on Apple devices.

According to Branding Brand's sample of 35 North American retailers running on its commerce platform, mobile devices (smartphone and tablets combined) produced a total of 2,196,611 visits, 47,762 orders, and $5,537,044 in revenue on Black Friday. In addition, mobile devices generated:*

  • 57% of all online visits (79% iOS; 19% Android; 2% Other**)
    • 40% smartphones
    • 17% tablets
  • 35% of all online orders (84% iOS; 15% Android; 1% Other)
    • 18% smartphones
    • 17% tablets
  • 34% of all online revenue (90% iOS; 9% Android; 1% Other)
    • 16% smartphones
    • 18% tablets

*The above numbers do not include data from Branding Brand apps.

**Other includes Windows, BlackBerry, and other operating systems.

Compared to 2013, Branding Brand's Mobile Commerce Index showed the following year-over-year increases for the same 35 retailers:

  • Mobile market share of all online visits increased 24%
  • Mobile market share of all online orders increased 30%
  • Mobile market share of all online revenue increased 48%

Mobile shopping visits peaked at 10 a.m. EST, while mobile revenue surged at 11 a.m. EST. Louisiana, West Virginia, Indiana, Iowa, and South Dakota were the highest-converting states in the United States.

Additional reports on the entire Thanksgiving through Cyber Monday period will be released throughout the week at

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 200 of the world's leading retailers, including American Eagle Outfitters, Ralph Lauren, and Sephora. Founded in 2008, the Company's B2E (Brand to Everywhere) platform seamlessly extends brands into consumer-friendly smartphones, tablets, and in-store experiences. Named the only mobile commerce leader, it is also the largest m-commerce provider to the Internet Retailer Top 500. For more information, visit or follow @brandingbrand on Twitter.

ABOUT THE MOBILE COMMERCE INDEX: The Branding Brand Mobile Commerce Index  (MCI) is the largest collection of data on retail websites specifically designed for Apple, Android, and other mobile devices. Issued monthly at, the Index identifies e-commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods. In total, Branding Brand is responsible for the mobile websites and apps of over 200 major retailers around the world.

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SOURCE Branding Brand